Business Development Executive / Manager
Must-have:LeadPrincipal
Your tasks
This is the new-customer / hunter role Position focus: Develop new semiconductor, memory and embedded-storage business, particularly with OEM/EMS, industrial and electronics customers.
- Identify, develop and secure new B2B business opportunities for semiconductor, memory, storage and related electronic-component products.
- Build a pipeline of prospective OEMs, EMS companies, electronics manufacturers, industrial customers, system integrators and other strategic accounts.
- Conduct market mapping and proactively identify target customers, applications, projects and decision-makers.
- Develop new accounts through cold outreach, customer visits, referrals, industry networking, exhibitions and other lead-generation activities.
- Understand customers' technical and commercial requirements and coordinate internally to propose appropriate products and solutions.
- Manage opportunities through the full business-development cycle, including RFQ, product/sample introduction, qualification/design-in support, quotation, negotiation, order conversion and commercial follow-up.
- Work with product/principal teams and HQ to support customer requirements, product availability, pricing and commercial strategy.
- Develop and maintain relationships with customers, principals, distributors and ecosystem partners.
- Prepare sales forecasts and monitor opportunity pipelines, customer demand and project status.
- Gather intelligence on semiconductor market trends, customer applications, competitors, pricing and supply/demand conditions.
- Support new-product introduction and the development of semiconductor-related product lines.
- Identify cross-selling opportunities between semiconductor components, NAND/DRAM, SSD and embedded-storage solutions.
- Develop Singapore accounts and support expansion into Southeast Asian markets where applicable.
- Participate in exhibitions, industry events and customer meetings to generate and qualify new business opportunities.
Requirements
- Diploma/Degree in Electronics, Electrical/Electronic Engineering, Business, Marketing or related discipline.
- Approximately 3–8 years of semiconductor, electronic-component, memory/storage or related B2B sales/business-development experience.
- Experience dealing with OEM, EMS, industrial or electronics customers is strongly preferred.
- Familiarity with RFQ, product registration/qualification, design-in, samples, forecasting and inventory is advantageous.
- Knowledge of NAND, DRAM, SSD controllers, embedded storage, memory or related semiconductor products is an advantage.
- Strong hunter mentality with demonstrated ability to develop new accounts.
- Commercially minded with strong negotiation, communication and relationship-management skills.