Digital Marketing Expert

Responsibilities:

Develop and implement comprehensive digital marketing strategies aligned with business objectives.

Plan, launch, manage, and optimise campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and other relevant platforms.

Manage SEO and SEM strategies to improve website visibility, rankings, and organic traffic.

Develop and execute email marketing, SMS, and customer-retention campaigns.

Create and manage content strategies across websites, blogs, social media, and other digital channels.

Monitor website traffic, campaign performance, conversions, and customer behaviour using analytics tools.

Conduct keyword research, competitor analysis, audience research, and market analysis.

Track and optimize key performance indicators including CPC, CPM, CTR, CPA, conversion rate, ROAS, leads, and customer acquisition cost**.

Develop A/B tests for advertising creatives, landing pages, messaging, and campaigns.

Work with designers, content creators, developers, and other teams to deliver effective marketing campaigns.

Manage digital marketing budgets and ensure efficient allocation of advertising spend.

Identify emerging digital marketing trends, tools, technologies, and growth opportunities.

Prepare regular performance reports and provide actionable recommendations to management.

Continuously improve the customer journey and conversion funnel.

Requirements:

A minimum of 2 years of experience

A minimum of a diploma in a related field 

Success in this role will be measured by:

Growth in qualified leads and customers

Website traffic and engagement

Conversion rates

Customer acquisition cost