Head of Admissions

Strategic Enrollment & MarketLeadership:

• Develop and execute the regional enrolment strategy to meet and exceed student recruitment targets across all schools and grade levels
• Conduct in-depth market analysis to monitor competitor activity, identify demographic trends, and anticipate economic factors influencing international school choices
• Proactively build and manage a strategic network of regional partners to establish sustainable enrollment pipelines

Data Analysis, Reporting &Forecasting:

• Implement a rigorous data-driven approach to enrollment management. Oversee regular, comprehensive reports on all key admissions metrics (e.g., inquiry-to-application conversion, yield rates, attrition)
• Develop accurate, data-informed enrolment projections and forecasts to guide strategic planning, budget allocation, and school capacity management. Working with IT to automate where possible
• Translate complex data sets into clear, actionable insights and present findings and recommendations to the senior leadership team to support informed decision-making

Team Leadership & Development:

• Build, align and support School Admissions Managers on strategy development and operational best practice, fostering a culture of high performance, collaboration, and data literacy
• Support school AMX Directors to conduct regular performance reviews based on KPIs and create personalized professional development plans for their admissions teams
• Facilitate regional training and communities of practice to share best practices and ensure consistency in data entry, analysis, and customer service standards

Process Optimization & Technology:

• Standardize and optimize the end-to-end admissions and enrollment process across all schools, ensuring a seamless and efficient experience for families
• Oversee the admissions CRM and related technologies, leveraging their full potential for pipeline management, automated communications, and advanced data analytics
• Continuously review and improve processes to reduce friction, shorten the inquiry-to-enrollment cycle, and improve conversion rates

Customer Experience &Cross-Functional Collaboration:

• Champion an exceptional customer experience for all prospective families, from first inquiry through to enrollment
• Work closely with the Regional Marketing team to align admissions data with marketing strategies, developing targeted campaigns based on market insights
• Partner with the Academic and Leadership teams to ensure alignment on school capacity, class placements, and entry requirements
• Collaborate with the Finance Department on fee structures, scholarships, and payment plans

Requirement:

• Bachelor’s degree in business, Marketing, Communications, or a related field
• Minimum of 10-15 years of progressive experience in admissions, sales and marketing, ideally within the education sector
• Admissions experiences in Southeast Asia, Middle East etc is essential, with extensive experience with Admissions CRMs (e.g., OpenApply, Finalsite, Salesforce) and data analysis
• Proven track record of developing and implementing successful enrollment strategies that meet ambitious targets
• Demonstrated experience in managing budgets, forecasting, and reporting on key metrics
• Strong leadership skills with a proven ability to manage, motivate, and develop high-performing teams