Digital Marketing Specialist
Machine translation — original language: Greek.Show original
About the company
DTEK is looking for a Digital Marketing Specialist with creativity, team spirit, and a desire for growth, to manage and develop the advertising accounts of its clients.
Your tasks
As a member of our team, you will participate in the planning and implementation of digital marketing activities, aiming to increase sales and improve the online presence of businesses and e-shops.
Your responsibilities
- Creation, management, and optimization of advertising campaigns in Google Ads and Meta Ads.
- Setup of advertising accounts and conversion tracking via Google Analytics 4 and Google Tag Manager.
- Monitoring campaign performance and optimizing budgets, targeting, and bidding strategies.
- Design and sending of newsletters based on each client's communication plan.
- Keyword research and analysis to identify visibility opportunities.
- Social media account management and copywriting for advertisements.
- Creation and presentation of monthly performance reports in Looker Studio.
- Collaboration with the development and design team to improve the performance of marketing activities.
Requirements
Required Qualifications
- At least 2 years of professional experience in digital marketing.
- Very good knowledge of Google Ads and Meta Ads.
- Experience in Google Analytics 4, Google Tag Manager, and conversion tracking.
- Knowledge of creating reports in Looker Studio.
- Experience in social media account management.
- Ability to write engaging advertising copy.
- Very good knowledge of the English language.
- Analytical thinking and orientation towards measurable results.
- Organization, consistency, and the ability to manage multiple accounts.
- Creativity and team spirit.
Will be appreciated additionally
- Degree in Marketing, Communications, Informatics, or a related field.
- Google Ads and Google Analytics certifications.
- Experience in e-shop campaigns, Google Shopping, and Performance Max.
- Familiarity with email marketing tools and automations.
What we offer
What we offer
- Competitive compensation package, depending on your experience and skills.
- Friendly and collaborative working environment.
- Continuous training and opportunities for professional growth.
- Participation in projects for businesses and e-shops from various industries.
How to apply
Send us your CV and, if available, indicative examples of campaigns you have managed.