KOL Specialist

DREAM GARDENQuận Hai, Thành phố Hồ Chí Minhglintspublished 10/16/2026

Job Responsibilities

Execute influencer marketing projects in the Vietnam market, primarily with TikTok creators and secondarily with Instagram influencers: source, vet, and connect with local creators; negotiate placement fees, commissions, or product-exchange collaborations; and build a well-organized, tiered creator database.
Develop localized creator briefs; pre-review short-video and IG post content to ensure compliance and brand messaging; and coordinate creator schedules, sample shipping, and content publishing.
Track campaign performance across views, engagement, traffic, and GMV; conduct post-campaign reviews; identify high-ROI creators; and build up a library of reusable ad creatives.
Maintain creator relationships and encourage top performers to collaborate repeatedly; coordinate with the store, supply chain, and performance-marketing teams on coupon setup, sample management, and collection of content usage rights.
Keep up with Vietnam TikTok/IG influencer trends, update the creator roster, and deliver weekly reports and campaign wrap-ups; watch for risks such as influencer PR crises and fake traffic.

Job Requirements

Bachelor's degree or above, with at least 2 years of experience in KOL partnership development.
Proficiency in Chinese or English as a working language; existing Vietnamese influencer resources are preferred.
Familiarity with the Vietnam market and consumer habits — understanding of content mechanics and viral video logic on platforms such as TikTok, with strong content sense and sharp instincts for spotting trending topics.
Basic data analysis and review skills — able to use data tools to analyze performance and write reports.
Knowledge of global beauty and personal care brands, with solid business negotiation skills.
Strong collaboration and communication skills — able to communicate and provide feedback across departments in a timely manner.

Skills: