Art Director

About the company

We believe financial inclusion should make a real difference in people’s everyday lives. We empower businesses to better support their teams while giving workers greater control over their money. If you’re looking for a place where your creativity can make a meaningful impact on businesses and the people behind them, this is where you belong.

Your tasks

This role is where strategic thinking meets hands-on creativity. You’ll own the creative journey from concept to execution — developing campaigns, shaping content, designing visuals, producing and directing videos, and leveraging AI tools to push creative possibilities beyond the limits of a lean team.

• Own and evolve dopay’s visual identity and creative direction across the business, ensuring alignment with our brand framework and guidelines.
• Develop 360° campaigns connecting online and offline, from social content, digital ads, and landing pages to distribution points, events, and printed materials with a unified concept, consistent visuals, and clear calls to action linking the experiences.
• Execute creative work, translating business objectives, audience insights, and briefs into concepts, storyboards, designs, and finished assets.
• Define and create social media art direction and produce channel-specific carousels, videos, and motion graphics for LinkedIn, Facebook, Instagram, and TikTok.
• Help grow organic reach and engagement through relevant content and recurring series, using performance insights to improve hooks, storytelling, and formats.
• Direct, produce, and edit videos, shaping scripts, framing, pacing, sound, and visual storytelling.
• Integrate AI into creative production, using tools such as Gemini, Adobe Firefly, Runway, and Higgsfield to explore ideas and produce assets while maintaining quality and brand consistency.
• Lead creative for on-ground presence, including distribution points across governorates, event booths, activations, signage, and printed collateral.
• Create practical brand guidelines, templates, and reusable assets, maintaining quality across Arabic and English materials.
• Collaborate with marketing, product, customer success, and sales, presenting clear creative recommendations and guiding contributors from brief to delivery.

Requirements

This is not a traditional role. If you’re looking for a predictable, routine-driven position — this is not it.

We’re looking for someone who thinks differently, challenges the expected, and pushes creative boundaries. Someone who can translate dopay’s innovative positioning into fresh, non-conventional ideas, visuals, and executions that stand out.

• 6+ years of creative experience, including leading art/creative direction and hands-on production in digital-first environments.
• A strong portfolio covering campaigns, branding, social content, video, motion, and offline brand experiences.
• Ability to develop bold concepts and execute independently, with strong design, video editing, storytelling, and attention to detail.
• Understanding of audience personas and platform-specific creative across LinkedIn, Facebook, Instagram, and TikTok, with examples of improving organic reach or engagement.
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign).
• Video editing and motion design.
• Practical AI experience in creative production (i.e., Gemini, Adobe Firefly, Runway, and Higgsfield), with clear examples of your workflows and results.
• Understanding of Egyptian audiences and Arabic and English communications, including the ability to assess copy for clarity, tone, and visual potential.
• Great communication and collaboration skills, with the confidence to challenge briefs, explain creative decisions, and guide contributors.
• A strong sense of ownership, curiosity, and adaptability, with the ability to manage priorities and deliver in a lean, fast-paced team.
• Experience in fintech, financial services, or brands serving both businesses and consumers is a plus.