Marketing Executive

DOCA is a Greek company, based in Thessaloniki, which has been successfully active in the fashion industry since 1989. We are looking for a dynamic and creative Marketing Executive to join our team. The candidate will be responsible for the formulation and implementation of marketing strategies that will strengthen our company's image and recognition, as well as contribute to the increase of sales and customer base. Job Title: Marketing Executive Location: Thessaloniki Responsibilities: Design, implementation, evaluation, and improvement proposals for 360° online and offline marketing strategies. Continuous research of the industry and competitors. Staying updated on current trends, adapting them to the business profile, and presenting proposals. Design, scheduling, and management of Social Media. Design and organization of seasonal campaigns - collection study, ideas, costing, coordination of collaborators, and required contractual documents. Daily monitoring and customer service via social media. TikTok development - production of commercial video content. Budget management and appropriate allocation. Creation, sending, and monitoring of newsletters / SMS. Communication with external collaborators and Influencers for the implementation of appropriate advertising material. Creation, monitoring, evaluation, and presentation of results for Google, Meta & Tik Tok Ads. Monitoring and analysis of statistics (Google Analytics, Facebook Insights, and other tools). E-shop management in collaboration with a Web Developer. SEO optimization and maintenance of keyword list updates, in collaboration with a Web Developer and SEO manager. Organization and participation in meetings for updates and improvement proposals. Organization, coordination, and monitoring of corporate events. Collaboration with the graphic design department. Coordination and daily monitoring of external partnerships (Wolt, Efood, Skroutz).

• The above lists the responsibilities of the department and not of a single executive.

Required Qualifications: Graduate of a University, TEI, or relevant school of Economics, Business Administration, Marketing and Communication, Digital Marketing, etc. 3 years of experience in the marketing / digital marketing and social media field, ideally with specialization in the fashion sector. Excellent computer skills. Knowledge of WordPress, Adobe Photoshop, Hootsuite, Mailchimp is desirable for the performance of duties. Excellent knowledge of the English Language. Communication skills and a spirit of cooperation. Continuous appetite and initiative for creating modern and appropriate content and collaborations. Ability for critical thinking and strategy to achieve business goals. Benefits: Competitive compensation package Pleasant and friendly working environment Fixed working hours Private insurance Opportunity for personal growth