BRAND MANAGER

District EightQuận Một, Thành phố Hồ Chí Minhglintspublished 08/12/2026

Must-have:E-CommerceLead

The Brand Manager is responsible for translating the company’s brand direction into commercially relevant marketing, communication, and market-facing initiatives.
The role bridges Brand, Marketing, and Commercial functions, ensuring that campaigns, content, partnerships, product launches, and customer-facing activities strengthen both long-term brand equity and measurable business performance.
The Brand Manager acts as the guardian of brand consistency while maintaining a strong feedback loop with Sales, Account Management, markets, dealers, and clients to ensure that brand initiatives remain relevant, effective, and commercially aligned.

Maintain and implement brand guidelines across communication, commercial, and customer-facing touchpoints.
Ensure consistent brand identity and positioning across markets and channels.
Adapt global brand direction to local market requirements while maintaining overall brand integrity.
Translate brand strategy into clear priorities for campaigns, communication, partnerships, and market execution.
Provide recommendations for the continued development of brand guidelines based on market and implementation feedback.

Develop and manage integrated marketing initiatives supporting product launches, commercial campaigns, brand activations, trade shows, events, and market initiatives.
Build campaign plans aligned with commercial priorities, product availability, and target markets.
Coordinate internal and external teams to ensure timely and consistent execution.
Review campaign performance using both quantitative and qualitative indicators.

Lead and coordinate the Marketing and Creative teams to ensure quality and consistency of brand outputs.
Develop content direction and priorities across digital, social media, editorial, print, and sales/trade materials.
Oversee the marketing and content calendar.
Guide production of campaign assets, photography, communication materials, and other brand collateral.
Work with external creative agencies, photographers, stylists, PR partners, and collaborators where required.

Work closely with Sales and Account Management to understand client feedback, dealer and distributor requirements, market opportunities, commercial challenges, and customer response to products and campaigns.
Establish a consistent commercial feedback loop between markets and internal teams.
Translate market insights into improvements in campaigns, product positioning, sales tools, content priorities, and customer experience.
Ensure Sales and Account teams are supported with relevant brand and commercial materials.
Contribute to product and launch readiness from a market positioning and communication perspective.

Ensure consistency of the brand experience across website, social media, email, e-commerce, and other digital customer touchpoints.
Define content and communication priorities across digital channels.
Work closely with Growth / Lead Generation functions on campaign distribution, audience development, lead-generation initiatives, tracking, and performance insights.
Use digital performance data to improve brand communication and customer engagement.

Identify and manage relevant brand partnerships, collaborations, and industry relationships.
Coordinate commercial terms with Commercial and Legal where required.
Support media and PR initiatives to strengthen brand visibility and positioning.
Coordinate joint marketing initiatives with dealers, partners, collaborators, and external stakeholders.
Support trade shows and international market activations from planning through execution.

Manage the approved brand and marketing budget, ensuring appropriate allocation across campaigns, projects, and channels.
Monitor campaign and marketing effectiveness against agreed objectives.
Report on brand performance, campaign effectiveness, engagement, qualified inquiries, market response, and commercial contribution where measurable.
Provide recommendations for future investments and marketing priorities.

Sales & Account Management: Market intelligence; client feedback; dealer support; campaign execution; sales enablement.
Product / R&D: Product positioning; launch planning; product storytelling; market feedback.
Growth / Lead Generation: Campaign distribution; lead-generation support; digital performance; funnel insights.
Operations / Planning: Product availability; launch timing; trade show and activation requirements.
Finance / Legal: Budget control; vendor and partnership agreements.

Proven experience in brand management, marketing, or a related field.
Experience in furniture, design, interiors, lifestyle, or premium consumer brands is preferred.
Strong understanding of brand positioning, integrated marketing, content, and commercial communication.
Strong leadership and team coordination skills.
Excellent communication and stakeholder management abilities.
Commercial awareness and ability to interpret market and customer feedback.
Strong project management and organizational skills.
Comfortable working across creative, commercial, and operational functions.
Strategic mindset combined with hands-on execution capability.

19/45 Tran Dinh Xu, Cau Kho Ward, District 1, Ho Chi Minh City, Vietnam

Skills: Communication Skills, Marketing Communications, Leadership