Marketing Advisor - División del norte (Beistegui)

MARKETING ADVISOR (Based in división del Norte)

Requirements:

• Excellent presentation.
• Education: Bachelor's degree in Mercadotecnia, Comunicación or Publicidad (Verifiable)
• Experience: Minimum 3 years in Trade Marketing and/or Retail, BTL, • ATL, RP, Merchandising, Benchmarking and Marketing digital
• Proficiency in excel (Pivot Tables, Macros) for report generation.
• Omnichannel strategies that integrate physical stores and e-commerce.
• Seasonal and promotional campaigns (Hot Sale, Buen Fin, launches).
• Generating traffic to branches through digital campaigns.
• Management of multiple brands or business lines.
• Coordination of digital agencies.
• Analysis of consumer behavior to optimize advertising investment.

Main functions to perform:

• Collaborate in the development of strategies to increase customer influx in the company's stores.
• Communicate and reconcile Marketing plans with the heads of each sales department of the company.
• Guarantee the proper implementation of Marketing strategies in our stores (merchandising, btl, etc).
• Conduct market research, reports, and traffic analysis by assigned business unit.
• Attendance at brand events.
• Periodically visit stores to detect needs.

Digital Strategy:

• Design and implement the brand's digital strategy.
• Manage the annual plan of digital campaigns.
• Coordinate Always On campaigns and tactical campaigns.
• Align digital strategies with commercial objectives.

Paid Media

• Manage campaigns in:
• Meta Ads
• Google Ads (Search, Display, Performance Max and YouTube)

Social Media

• Define content strategy.
• Coordinate agencies and creative teams.
• Supervise editorial calendar.
• Manage community growth.

Competencies: Teamwork Extroverted Proactive Effective communication Helpful Orderly Innovative

We offer:

• Direct hiring
• 100% IMSS contribution
• Statutory benefits from the first day: IMSS, Vacaciones, Aguinaldo, • • Utilidades
• Superior benefits: Vales de despensa, Fondo de ahorro, Seguro de vida, Caja de ahorro.

If you meet the profile, apply directly.

-Requirements- Minimum education: Higher education - Licenciatura 3 years of experience Languages: Inglés Age: between 24 and 45 years Knowledge: Comunicación, Atl, Btl, Estrategia de marketing, Google analytics, Google tag manager, Marketing, Marketing digital, Merchandising, Microsoft office, Publicidad, Certificación google ads Driver's licenses: A Availability to travel: Yes

Keywords: advisor, asesor, marketing, mercadeo, seccion, department, departamento