General Manager : Head of Equipment Sales

Job Summary

Lead commercial operations and sales growth for industrial equipment and heavy machinery across Singapore and Asia Pacific. Drive revenue, profitability, and market expansion while managing P&L, teams, and strategic partnerships.

Responsibilities

• Develop and execute commercial, sales, pricing, and regional growth strategies to expand market presence
• Manage revenue, profitability, budgets, margins, working capital, and overall P&L performance to ensure financial targets
• Identify and secure new markets, customers, distributors, and strategic partnerships to drive business growth
• Lead major tenders, prepare commercial proposals, negotiate contracts, and close deals to maximize sales opportunities
• Manage key accounts, distributors, dealers, and channel partners to maintain strong business relationships
• Build and maintain a robust sales pipeline with accurate forecasting to support sales targets
• Lead and coordinate sales, technical, service, aftermarket, and commercial teams to achieve operational excellence
• Collaborate with finance, operations, supply chain, engineering, and customer service teams to optimize business processes
• Grow aftermarket revenue through spare parts sales, maintenance contracts, upgrades, and service solutions
• Monitor market trends, competitor activities, customer requirements, and regulatory compliance to inform strategy

Preferred competencies and qualifications

• Bachelor’s degree in Engineering, Business Administration, Sales, or related field
• MBA or postgraduate management qualification is advantageous
• 12 to 18 years of experience in industrial equipment, heavy machinery, engineering solutions, automation, or capital equipment sales
• Minimum 5 years of senior sales leadership, country management, or general management experience
• Proven experience managing P&L, regional sales, strategic accounts, distributor management, tenders, and commercial negotiations
• Demonstrated track record of achieving revenue growth, profitability, and market expansion
• Willingness to travel across Singapore and the Asia Pacific region

SALARY AND BENEFITS

• Head of Equipment Sales:SGD 11,500 to SGD 12,500 per month
• General Manager with full regional P&L accountability
• Annual performance bonus:20% to 40% of annual base salary

Final compensation will depend on industry experience, regional responsibilities, team size, revenue portfolio, and level of P&L accountability.