Traffic Manager – Playtex et Lovable (M/F)

DIM Brands International (DBI) is an eco-responsible manufacturer and distributor of underwear from some of the strongest brands in the world (DIM, Nur Die, Lovable, La Senza...) for the whole family. DIM is the market leader in France and the preferred brand of French consumers (OpinionWay Study – 1059 respondents – February 2025), Nur Die is the market leader in Germany in the consumer products segment, Lovable is a strong second on the Italian lingerie market, and La Senza is an iconic Canadian underwear brand. DIM products are distributed via Omnichannel (GMS, Ecommerce, and DIM Boutiques).

Founded in 1960, DBI has a long tradition of innovation and excellence. In 2022, the company regained its independence and intends to accelerate its growth by relying on a clear strategy based on four pillars: the development of its flagship brands, a solid product innovation program, a strong omnichannel strategy, and a continuous operational excellence program. "Simplification and Scale" is our strategic motto. Our ambition is to open a new cycle of profitable growth and to realize the full global potential of the DIM brand.

DBI's headquarters is located in Rueil-Malmaison, near Paris, with subsidiaries throughout Europe (DACH, Italy, Iberia, Eastern Europe, Canada) and distributors in the Middle East, Asia, and Africa. Its supply center (manufacturing and logistics) is based in Autun, Burgundy, where more than 5 billion tights have been produced since the creation of DIM! Furthermore, we are deeply committed to a dynamic ESG strategy, structured around 3 pillars: Planet, Product, People. For example, the DIM brand is CO2 neutral scope 1&2, thanks to a mix of emission reduction and capture.

To support our e-commerce growth, we are looking for a Traffic Manager for the Playtex and Abanderado brands, capable of taking charge of all our paid acquisition and turning it into a true lever of profitability.

We are looking for a profile that masters both strategy and operations. Someone who knows how to build a high-performance media plan, challenge an agency on its choices, but also take direct control of the platforms when necessary.

You will join an ambitious e-commerce team where decisions are made based on data, with a clear objective: to grow profitable revenue.

Your missions

You are responsible for the performance of all paid acquisition levers and SEO.

Your role consists of developing qualified traffic, optimizing the profitability of media investments, and constantly identifying new growth drivers.

You manage external partners, but you are primarily capable of acting directly on advertising platforms to test, optimize, or quickly launch new campaigns. You also manage the SEO agency and monitor the implementation of technical recommendations and content development.

You work in close collaboration with the E-commerce, CRM, Data, Creation, and Brand teams to build an acquisition strategy consistent with the brand's business challenges.

Your responsibilities

• Define and manage the acquisition strategy
• Build the digital acquisition strategy in line with growth objectives. You are able to arbitrate investments based on their actual profitability, and not just media performance.
• Allocate and arbitrate budgets between different levers according to their profitability.
• Identify the best growth opportunities and test new acquisition channels.
• Act as the guarantor of the overall performance of the media mix.
• Manage all paid levers (Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, programmatic Display, Affiliation, Display comparators, etc.)
• Challenge agencies. We work with specialized partners, but we are looking for someone capable of challenging them, asking for concrete action plans, having recommendations on new tools, measuring their added value, etc. We are looking for an expert capable of engaging in an equal dialogue with a media agency, and not a simple coordinator.
• Maintain operational control; you are capable of working directly in advertising platforms (creating a campaign from A to Z, structuring a Google Ads account, launching Meta campaigns, etc.).
• Ensure active monitoring of advertising platforms and new acquisition trends.

Profile sought

• Minimum 3 years of experience in digital acquisition.
• Experience in a demanding, performance-oriented environment.
• Experience in fashion, ready-to-wear, lingerie, or cosmetics is a real asset.
• You master Google Ads, Google Merchant Center, Meta Ads Manager, TikTok Ads, Pinterest Ads, Google Analytics 4, Google Tag Manager, Looker Studio, Excel or Google Sheets (advanced level).
• You understand the challenges of tracking, attribution, and performance measurement.
• Knowledge of bid management solutions, A/B testing tools, or attribution platforms is a plus.
• Your English level is operational.

The position is based in Rueil-Malmaison in premises by the Seine.

Life @DIM:

Employees are placed at the heart of the company's strategy, which allows you to obtain the following benefits:

• Evolve within a stimulating environment among a young and dynamic team, and take on new challenges every day
• Enjoy the company restaurant
• Have access to sales organized by the CE and a 30% discount on products from our boutiques and websites
• Have access to the Conciergerie (services offered by beauticians, osteopaths, cobblers, etc.)
• Sports coaching