Partners Customer Retention Specialist
We are looking for a skilled and motivated Partners Customer Retention Specialist to join our CRM team. In this role, you will be responsible for managing customer retention campaigns via our CRM Tool on behalf of our B2B partners. You will support partners in increasing player engagement, loyalty, and lifetime value through targeted campaigns, segmentation, and gamification strategies.
Plan, execute, and optimize customer retention campaigns using the CRM Tool across multiple channels (email, SMS, push notifications, in-app messages)
Analyze player data and campaign performance to identify behavioral trends and recommend tailored strategies for partner growth
Set up and monitor retention flows and automation journeys aligned with each partner’s objectives
Create and manage gamification mechanics (e.g., tournaments, missions, loyalty programs) to increase player engagement
Collaborate with Account Managers and Product teams to understand partner needs and translate them into effective CRM initiatives
Provide CRM Tool training and ongoing support to partners, ensuring they understand key features and best practices
Segment customer databases for highly personalized targeting based on player behavior and value
Ensure compliance with responsible gaming practices and regulatory guidelines in all retention efforts
Identify and resolve any CRM campaign or platform issues in a timely manner
Bachelor’s degree in Marketing, Business Administration, or a related field
At least 1 year of experience in CRM, retention marketing, or a similar role
Strong understanding of customer lifecycle and retention strategies
Experience working with CRM platforms/tools and analyzing campaign data
Excellent communication skills, both verbal and written
Fluency in Armenian and English is mandatory
Analytical mindset with attention to detail and a proactive approach to problem-solving
Ability to manage multiple projects simultaneously and work in a fast-paced environment
Experience in the iGaming or online entertainment industry
Hands-on experience with CRM Tool or similar retention/automation platforms
Understanding of casino player behavior and gamification mechanics