Senior Marketing Executive

Job Summary To serve as the 'Product Owner' for the Vietnam market, taking full accountability for transforming our brands from new entries into household names. The core mission is to aggressively build brand awareness and drive 'Pull Demand' from end-users, ensuring that customers actively seek out our products at Bookstores and Modern Trade (MT) outlets. While...

Job Specification

• Bachelor’s degree in Marketing, business administration, or a related field."
• Minimum 3–5 years of marketing experience (preferably in FMCG or Consumer Goods within the Vietnamese market).
• Hands-on experience with Traditional Trade (Dealers) and Modern Trade in Vietnam.
• Strong ability to calculate margins and COGS; must understand the logic behind discount structures.
• Proven...