Marketing Specialist - External Communication and Reputation

FOR DIVERSITY:At Dexco, diversity is a value and part of our culture. We are committed to becoming an increasingly inclusive and high-performance company, where people can be who they are in a safe environment. Therefore, this vacancy is EXCLUSIVE/PRIORITY for Black people, reinforcing our commitment to Diversity, Equity, and Inclusion.We are looking for a Marketing Specialist - External Communication and Reputation for the DECA business unit.With the purpose of offering Solutions for Better Living, we are part of the daily life of cities and people through the brands Deca, Ceusa, Portinari, Durafloor, Duratex, and Castelatto.If you have an ownership attitude, believe in leadership by example, and are interested in being part of a collaborative environment that fosters innovation and believes in diversity, your environment is here at Dexco.Apply and come be part of our transformation journey!About Madeira:We are the largest producer of industrialized wood panels in the Southern Hemisphere and offer solutions in wood panels, laminate flooring, vinyl flooring, and baseboards. We are committed to quality, design, sustainability, and technology, and we offer our clients and consumers a portfolio of alternatives for their environments. About Deca:Design, quality, and innovation have always been concepts that differentiated Deca throughout its history. They are what make the company the largest manufacturer of sanitary ware and metal fittings in the Southern Hemisphere and a leader in the Brazilian market, as well as an exporter to the four continents. Constantly investing in research and technological development, Deca is concerned with offering products and solutions to clients and consumers, always seeking excellence in services and sustainable management.About Florestal:Since the beginning of our forestry activities, we make a point of adopting responsible management practices that combine very high productivity with biodiversity conservation in all our units, even being considered a reference in the sector. We possess more than 150 thousand hectares of eucalyptus forests and conservation areas, which also serve as a refuge for more than 2.4 thousand species of fauna and flora.About Revestimento Cerâmicos:Through the brands Ceusa and Portinari, we are one of the main manufacturers of ceramic coatings in Brazil. We offer innovative solutions and sustainable processes that reflect the greatest trends in the sector. Portinari is the only Brazilian brand in the sector that practices sustainability with LEED Compliance certification, granted by Scientific Certification Systems – SCS. Ceusa also has one of its units with 4.0 technology, in which all process control is automated and all internal movement is robotized.About Castelatto:Castelatto is a leader in architectural concrete floors and coatings. More than an industry, we are a design company that promotes exclusive visuals for the luxury market, meeting the challenges of architecture and high decoration professionals. Sustainable and technological production processes make Castelatto a nationally and internationally recognized brand, concepts that, associated with innovation, make the brand Top Of Mind in the sector, and the first to belong to the Green Building Council Brasil – a non-governmental organization that aims to foster sustainable construction around the world.Learn more about our brand at: dex.coResponsibilities and assignmentsDevelop and implement Dexco's external and institutional communication strategy, aligned with the company's business and reputation objectives, building narratives, key messages, and positive agendas, and articulating cross-brand initiatives within the group.Manage the relationship with the press and the PR strategy for Dexco and Deca, coordinating journalists, media outlets, and partner agencies, in addition to developing institutional materials and supporting executives in positioning, discourse alignment, and media training.Manage Dexco's corporate reputation and external environment monitoring, following the press, competition, trends, and sectoral context, deepening analyses of brand studies, such as BHT, to generate inputs for the reputation strategy, conducting exposure analyses, and acting on sensitive topics, brand shielding initiatives, and crisis management in partnership with leadership and strategic areas.Manage institutional channels and content, ensuring the maintenance and update of the institutional website and supporting the management of corporate profiles on social media, in alignment with the reputational strategy.Coordinate events, institutional actions, and relationship projects with strategic stakeholders, strengthening the institutional presence and the company's relations with relevant audiences.Manage suppliers, contracts, and communication partners, monitoring scopes, deliveries, and the quality of services provided.Support processes related to brand protection, including trademark registration and monitoring notifications with the INPI.Requirements and qualificationsDegree in Social Communication, Public Relations, Journalism, or Advertising and Propaganda.Corporate and institutional communication planning and management.Reputation management and press relations.Construction of narratives, key messages, and institutional content.Crisis management and sensitive topics.Management of agencies, suppliers, and partners.Analysis of communication indicators and results.Project management and prioritization of demands.Executive presentations and reports.Advanced EnglishAdditional informationAligned with our organizational culture, we care for life wherever it is. Here, we invest in people and build incredible teams. Therefore, Dexco offers benefits and facilities for its employees and their families:🩺 Health and Well-beingAssistência médica for you and your dependents;Assistência odontológica for you and your dependents;Life insurance;Wellhub: access to gyms, physical, emotional, and nutritional well-being apps — including a free digital plan;Pharmacy agreement: medicines with special prices and payroll discount;De Bem com a Mente: program dedicated to mental health, with support and rehabilitation;Pronto Atendimento Pessoal: financial, psychological, legal, and social support; 💛 FamilyGestar Juntos: support and guidance program for pregnant women and dependents;Daycare allowance for children up to 24 months;📍 Food and TransportMeal voucher or cafeteria and basic food basket (depending on the unit);Transport voucher or chartered bus (depending on the unit);💰 FinancialProfit Sharing (PLR) according to company results and individual goals;Private Pension: the company contributes with you to your future;Special loans via Fundação Itaúsa and payroll loans with differentiated rates;🤝 Development and PartnershipsUniDexco: online platform for courses and training;Dexco Partnership Club: discounts at almost 700 partners;Dexco Store: discounts on Dexco brand products;🎁 Other benefitsChristmas Card. More details and conditions regarding the items above are provided at the time of the proposal to the selected person.