Product Marketing Specialist

Talking to your customers should be easy. At Dexatel, we help businesses communicate with their customers through messaging, verification, and voice.

Why Dexatel: Founded in 2015, Dexatel is a product-led company devoted to providing businesses with the tools they need to connect with their customers. As a leader in CPaaS, we provide omnichannel communications solutions to clients like TikTok and Alibaba. We empower businesses to build and deploy scalable communication solutions tailored to their specific needs, ensuring enhanced customer satisfaction and increased operational efficiency. Our culture is based on caring for our clients and prioritizing their business outcomes.

Why this role matters: Integrations with platforms such as Bitrix24, Pipedrive, Emarsys, Shopify and Customer.io are one of our main ways to reach new customers. You will turn them into clear, attractive offers that bring in customers and generate revenue, working within our marketing team and closely with SEO, content, inbound lead generation, sales and product. You will have a direct role in growing this business area alongside experienced colleagues.

What you will do:

Understand customers and use cases: identify who uses each platform, the communication problems they face and why they would choose Dexatel.

Create compelling offers: develop positioning and messaging, and propose packages and promotional offers for priority integrations.

Drive inbound demand: work with SEO and content on integration pages, use-case articles, competitor comparisons, email campaigns, webinars and launches that attract relevant buyers.

Improve marketplace visibility: build app listings, screenshots, demos and review initiatives to increase discovery and installations.

Support sales: join customer calls, demo use cases, support proposals and help sales handle objections and close deals.

Support partner sales: create offers and materials with sales and partnerships for CRM agencies, consultants and resellers.

Improve conversion: work with the product team to help customers complete setup, start using integrations and become paying customers.

Bring customer feedback into product decisions: identify improvements that could increase adoption or help win deals.

What you will bring:

3+ years in B2B product marketing, growth marketing or commercial marketing for software products.

Practical experience creating campaigns and offers that generate leads or sales.

Understanding of SEO, inbound lead generation and website conversion.

Confidence speaking with customers, presenting products and supporting sales conversations.

Comfortable setting up and demoing integrations yourself and explaining their value in simple business language (no coding required).

Strong writing and analytical skills, and fluent English.

Nice to have

Experience with CRM, e-commerce or marketing automation platforms.

Experience marketing apps on marketplaces (e.g. Shopify App Store, Bitrix24 Market).

Experience with partner, agency or reseller programs.

Background in CPaaS, SMS or customer communications.

How we will measure success

Qualified inbound leads and sales opportunities.

Conversion from website visits and marketplace listings to installations and paid usage.

New revenue from integrations, from both new and existing customers.

If you are excited about this opportunity, then take your portion of the challenge and send your CV to careers@dexatel.com, indicating the title (“Product Marketing Specialist”) in the subject line of the email.