Sales & Marketing Director

Job Objective/s

To develop and implement strategic planning and implementing sales, marketing and product development programs (NPI), both short and long range, targeted toward existing and new markets to increase sales revenue for regions and territories; projecting expected sales volume and revenue for existing and new products.

Duties and Responsibilities

Actively engage in the product development cycles (NPI) and understand product trends in numerous applications and market. Work with the design team to tailor make relevant product, brand and buying strategy for each market application.

Determines annual unit and gross-profit plans by implementing marketing strategies; analysing trends and results. Reviews and analyses sales performances against programs, quotes and plans to determine effectiveness.

Represents the company at trade association meetings, trade shows and exposition to promote product. Develop and maintain point of sale mechanism such as company website, product brochures and other information sources, application portal and interactive model that will help our customer use DenseLight products.

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events. Assist toward responsible corporate communications, public relations and corporate social responsibility.

• Identify our products within the photonics markets for both strength and position with our major customers. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing.

Establish working business process with regional manufacturing representative or sales & marketing affiliates and distributors for DenseLight.

Instill and drive customer delight system within the organization for organic growth, customer fulfilment, market presence and awareness. Develop customer service response (CSR) strategy to ensure brand cohesiveness and executional excellence across key products.

Specifically to provide leadership in the planning, directing, execution, analysis and continual improvement that will drive the execution of products in terms of marketing strategy, visual merchandising and logistics. Identify key performance measures for sustaining sales and sales growth and influence eventual outcome.

Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports and revenue forecast. Generate reports based on facts to be presented before the senior managers, and shareholders.

All other reasonable duties, as assigned.

Qualification Guidelines

Minimum Education

Bachelor’s Degree

Minimum Experience

Minimum 15 years’ working experience with technical background in optoelectronics, technical and marketing application sales in optical component, photonics device system and sub-system.

Electrical-mechanical sensor experience an added advantage for alternate marketing skill set. Silicon photonics and LED product line management experience.

Specific Knowledge / Skills

• Knowledge of market research, Familiar with CRM & ERP System
• Can communicate in English
• Understand the basic business policies and terminology.