Trade Marketing Executive

Trade Marketing (80%)

• Plan and execute sales promotion activities in Modern Trade, Bookstore, Specialty Store, and Retail Partner channels • Develop and manage POSM, Display, Shelf Branding, Shop-in-Shop, and promotional areas • Coordinate with Sales departments, partners, and various branches to drive sales according to targets • Prepare Promotion Plan, Launch Plan, and Campaign Calendar in collaboration with the sales team • Monitor, analyze, and summarize marketing activity results, including P&L and Offtake • Survey the market, prices, competitor activities, and consumer trends to propose business development approaches • Oversee the production and installation of sales media to ensure compliance with brand standards and work plans

Event Marketing (20%)

• Plan and execute Event, Roadshow, Exhibition, and on-site sales promotion activities • Coordinate with Agency, Supplier, and relevant departments • Control budget and manage operations within events • Prepare reports and evaluate the success of activities

Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field 2-3 years of experience in Trade Marketing or Modern Trade Marketing Understanding of sales area management, Display arrangement, and in-store sales promotion activities Ability to analyze sales data and prepare reports Proficient in using Microsoft Excel and PowerPoint Possess coordination and project management skills Able to travel for market inspections, attend Events, or work upcountry Able to communicate in English for work