HORECA Sales Supervisor

Job Summary: Responsible for supervising the HORECA sales team, achieving sales and distribution targets, developing new customers, and maintaining strong relationships with restaurants, hotels, cafés, catering companies, and central kitchens. Key Responsibilities: Supervise and follow up the HORECA sales team and daily activities.

Plan and monitor customer visits and market coverage.

Achieve monthly sales, customer acquisition, and SKU targets.

Develop new customers and reactivate inactive accounts.

Conduct field visits and coach sales representatives.

Manage customer relationships and follow up on orders, offers, and pricing.

Monitor collections and customer outstanding balances.

Follow up on competitors, market prices, and business opportunities.

Ensure proper handling and cold-chain requirements for chilled products.

Prepare sales, coverage, forecast, and customer activity reports.

Bachelor’s degree in Business Administration, Marketing, or a related field.

3–5 years of experience in Sales , preferably in HORECA or FMCG.

Previous experience in supervising or leading a sales team .

Strong knowledge of HORECA customers, including restaurants, hotels, cafés, catering companies, and central kitchens.

Experience in chilled/frozen food products is highly preferred.

Strong communication, negotiation, and customer relationship management skills.

Target-oriented with strong analytical and problem-solving skills.

Good knowledge of MS Office, especially Excel.

Good command of English.

Valid driving license is preferred.