Marketing Manager

Decathlon Israel continues to grow and is looking for a creative and energetic Marketing Manager, with a broad business vision and significant experience in the retail world, to join the team and lead the chain's marketing system from end to end. The role includes responsibility for brand visibility, customer experience in stores and digital, and leading marketing strategies and business initiatives in order to increase sales, in a dynamic and sporty environment.

The role includes:

• Building and managing an annual marketing work plan and the marketing budget
• Team management and leadership: managing and developing team members
• Leading the brand's Omnichannel activity, while creating a connection and a unified customer experience between the stores, the website, and the application
• Managing 360 advertising campaigns: television, radio, outdoor advertising, and digital
• Managing the ongoing relationship with the shopping complexes where the chain's stores operate, and initiating collaborations
• Responsibility for marketing at points of sale (Trade Marketing) - visibility, promotions, and customer experience in branches
• Managing and maximizing the activity of the customer club and CRM, customer retention, personalization, and increasing the shopping basket
• Data analysis, measuring campaign effectiveness (ROI), and monitoring market and competitor trends
• Close work with the commercial and retail departments to promote products and promotions, while working closely with global marketing interfaces, advertising agencies, and production.

• Passion for sports - a significant advantage
• Bachelor's degree in Marketing / Communication / Business Administration
• At least 3 years of experience as a Marketing Manager; experience from the retail world constitutes significant experience
• At least two years of experience in managing direct employees
• Proven experience in managing large advertising and marketing budgets
• Deep understanding of the digital arena (Social Media, PPC)
• Proven ability in matrix management and working with multiple interfaces
• Strategic vision alongside the ability to dive into details, analytical thinking, and working with data
• Excellent expression skills in writing and speech, creativity and thinking outside the box, alongside the ability to work under pressure and in a dynamic, changing environment
• High level of English