Trade Marketing Manager

At Decathlon Israel, we are looking for a Trade Marketing Manager. We live and breathe sports, and we are looking for energetic, proactive people with business thinking who want to make an impact and generate results in a dynamic environment. In this role, you will be the link between commercial strategy and field execution, with a direct influence on sales, profitability, and store visibility. The role includes leading commercial initiatives, performance analysis, and optimization of sales areas, alongside ongoing work with marketing, digital, retail, and supply chain.

The role includes:

• Monitoring competitor activity and market trends, and identifying commercial opportunities in accordance with store map planning for all stores at the level of departments and product families, and optimization of the sales area according to the branch location
• Leading campaigns, writing marketing briefs including campaign objectives, targets, and validation of product selection, and coordinating trade, marketing, and supply chain for the optimal execution of activities
• Leading initiatives and activities to increase the average basket, improve the conversion rate, and promote the introduction of new products
• Monitoring weekly sales targets and synchronizing activity with the supply chain and the retail department
• Analyzing sales performance and identifying opportunities to improve sales in key areas such as the checkout line, aisles, and gondola ends
• Defining promotion plans and price reductions during seasonal transitions, in accordance with the discount budget, profitability targets, and commercial policy
• Supervising store visibility and adhering to Visual Merchandising standards, including the production of seasonal POS materials and managing functions in the field of commercial display
• Working from the company offices in Kfar Saba as well as regular visits to the company branches

• Bachelor's degree in Economics \ Business Administration or another relevant field
• At least 5 years of experience in trade and/or sales management roles, preference for experience in the retail world
• Proven experience in managing and motivating teams
• High analytical ability and proficiency in data analysis tools
• Broad business thinking and the ability to make decisions based on data and business considerations
• Ability to lead processes, take initiative, and work with multiple interfaces
• High interpersonal communication skills and the ability to engage interfaces and motivate them to action
• Good command of the English language