Content Creator

Responsibilities:

Develop creative and engaging content ideas for social media and digital platforms. Create short-form videos for Instagram, TikTok, Facebook, YouTube and other relevant platforms. Plan, shoot, edit and publish high-quality video content. Develop content calendars and ensure timely delivery of scheduled content. Write engaging captions, scripts, headlines and other social media copy. Take and edit photographs and product images where required. Work closely with the marketing and sales teams to develop promotional content. Create content that communicates the company's products, services and brand message effectively. Monitor social media trends and identify opportunities for relevant and timely content. Participate in photoshoots, product demonstrations, interviews and promotional campaigns. Repurpose existing content into different formats for various platforms. Monitor content performance, engagement and audience response. Provide regular reports on content performance and recommend improvements. Maintain consistency in the company's visual identity, tone and messaging. Stay updated on emerging social media trends, content formats, editing tools and digital marketing practices. Support campaigns, product launches, events and other marketing activities. Collaborate with designers, photographers, influencers and other creative professionals when required.

Requirements:

OND, HND or Bachelor's Degree in Mass Communication, Marketing, Communications, Journalism, Public Relations, Media Studies, Creative Arts or a related field. 1–3 years of proven experience as a Content Creator, Social Media Content Creator, Digital Content Specialist or similar role. Strong portfolio demonstrating previous content creation work. Practical experience creating short-form video content. Good knowledge of social media platforms, especially Instagram, TikTok, Facebook and YouTube. Experience with video editing and basic graphic design. Ability to develop creative concepts from brief to final content. Strong understanding of current social media trends. Good writing, storytelling and communication skills. Ability to work independently and meet deadlines. Must be creative, proactive and comfortable appearing on camera when required. Experience with product photography, lighting and basic filming equipment is an advantage.

Required Skills:

Content Creation Video content creation Photography Script writing Storytelling Content planning Creative concept development Social media content production

Technical Skills:

Video editing Basic graphic design Mobile photography/videography Social media management Content scheduling Basic analytics and performance reporting

Recommended Tools

Candidates should be comfortable using some of the following:

CapCut Canva Adobe Premiere Pro Adobe Photoshop Adobe Illustrator InShot VN Video Editor Meta Business Suite TikTok Creator tools YouTube Studio

Soft Skills:

Creativity Excellent communication Strong attention to detail Time management Teamwork Adaptability Problem-solving Confidence Initiative Ability to work under pressure Strong understanding of audience behaviour