Senior brand manager

Develop and execute the annual brand strategy and plan for Dakahlia Poultry.

Lead brand positioning, messaging, and brand architecture .

Develop customer and market insights and monitor competitors.

Manage product/category marketing and poultry feed product launches.

Prepare strategic campaign briefs and ensure brand consistency across channels.

Manage brand/creative/research agencies and monitor budgets.

Track brand health, campaign effectiveness, product adoption, and marketing ROI .

Work closely with Commercial, Technical/Nutrition, Digital, Content, and other cross-functional teams. JD

Bachelor’s degree in marketing, Business Administration, Agriculture, Veterinary Medicine, Agricultural Engineering , or related field.

5–7 years of marketing experience , including at least 3 years owning a brand, product, or category plan.

Experience in Animal Nutrition, Poultry Feed, Animal Health/Veterinary, Agribusiness, or Agrochemicals is preferred.

Strong experience in brand strategy, product/category marketing, market research, campaign planning, and agency management .

Experience in product launches and portfolio positioning .

Strong understanding of poultry/feed business fundamentals and customer insights.

Excellent English and Arabic communication skills .

Strong analytical, strategic thinking, presentation, and stakeholder-management skills.