Sales Manager

About the company

Crystal International Group Limited is a global leader in apparel manufacturing with diversified product segments and production facilities across Asia. Founded in 1970, it serves top global brands through innovation, sustainability, and a co-creation business model.

Your tasks

Lead strategic customer and business management for North American sportswear brands, driving commercialization, operations, and cross-functional initiatives to deliver business growth and operational excellence.

Strategic Customer & Business Management

• Own and deepen relationships with multiple strategic North American sportswear brands across leadership, commercial and operational levels, acting as the primary escalation and coordination point.
• Understand customer strategies, priorities and market needs, and convert them into account plans, business opportunities and executable actions.
• Lead preparation and participation for customer on-site visits and major annual engagements, including innovation showcases, program and price negotiation trips, and customer summits.
• Drive commercial discussions and align internal stakeholders on proposals, pricing positions, capabilities and commitments.

End-to-End Commercialization & Operations

• Partner closely with factories, merchandising, product development, technical, sourcing, planning, production, quality and sample teams to ensure smooth end-to-end commercialization.
• Provide oversight from development and costing through order readiness and production handover, aligning customer requirements, timelines, quality, cost and delivery expectations.
• Identify risks early, drive cross-functional resolution and escalate material gaps with clear recovery actions.
• Balance customer priorities with factory capability, capacity and operational realities.

Customer Experience & Executive Engagement

• Plan and manage customer visits, business reviews and strategic events with clear objectives, agendas, content, factory coordination and follow-up actions.
• Ensure consistent, professional and timely communication across customer and internal stakeholder groups.
• Represent the company at key customer forums and strengthen its position as a trusted strategic partner.

Strategic Projects & Management Information

• Lead cross-functional initiatives such as sample lead-time standardization, operating dashboards and process visibility.
• Coordinate strategy meeting materials, account reviews, business updates and leadership presentations with accurate, decision-oriented information.
• Use data and stakeholder feedback to standardize ways of working and strengthen execution discipline.
• Own and manage customer performance scorecards and vendor manufacturing indices; review performance trends, identify gaps, and coordinate corrective and improvement actions with factories and cross-functional teams to strengthen customer ratings and operational performance.

Team Leadership & Capability Development

• Lead, coach and develop the Sales & Operations team to deliver account, commercialization and operational priorities.
• Set clear objectives, clarify ownership, monitor progress and build succession and cross-account coverage.
• Promote collaboration, accountability, customer focus and continuous improvement across teams and locations.

Requirements

Required competencies and certifications

• Bachelor's degree in Business Administration, Marketing, Textile/Apparel, Supply Chain, or related discipline
• Minimum 10 years of experience in apparel sales, merchandising, or sales operations, including at least 5 years in a managerial role with strategic customer exposure
• Mobility is compulsory. The job holder must be willing and able to undertake frequent regional and international travel, including customer visits, factory engagement, negotiation trips, innovation showcases, summits and other strategic business events. The role requires flexibility to operate across locations, cultures, functions and time zones based on business needs.

Preferred competencies and qualifications

• Relevant professional qualification in business, apparel, merchandising, project management, or supply chain is an advantage.