Creative Director

Location: Remote (Egypt-based candidates) Type: Full-time or part-time (open to discussion) Market: Small and medium restaurants and cafés in Saudi Arabia

About the Role

We're a marketing agency helping small and medium restaurants stand out in a crowded market. We need a Creative Director who can set the brand direction, come up with campaign ideas that bring in real customers, and lead a small team to deliver them on realistic budgets.

Responsibilities

• Study each restaurant, its competitors, and its customers, then define a clear and different position for the brand
• Build the brand identity: personality, tone of voice, and visual direction
• Develop campaign ideas that fit small budgets and drive orders and visits
• Direct the designer, copywriter, and photographer, and give clear feedback
• Present ideas to restaurant owners and defend them with reasoning
• Track results (orders, repeat customers, average bill) and adjust

Requirements

• 4+ years in creative or brand roles, with at least 2 years working on restaurants or cafés
• A portfolio showing real work with measurable results, and clear credit for what you personally created
• Strong food visual sense (photography, video, social media)
• Excellent Arabic copy sense, ideally Gulf dialect, and good English
• Understanding of Saudi seasons and culture (Ramadan, National Day, summer)
• Proven ability to deliver strong work on limited budgets
• Comfortable leading a small freelance team remotely

Nice to Have

• Experience running paid social campaigns
• Experience with multi-branch restaurant brands

Must-have:

• Strong understanding of the Saudi market, especially Riyadh: neighborhoods, customer segments, dining habits, and how they differ from Jeddah and the Eastern Province
• Proven work on restaurants or cafés in KSA (portfolio with Saudi clients, not just Egyptian or international work)
• Knowledge of Riyadh's restaurant scene: who the competitors are, what's trending, and what's saturated
• Familiarity with Saudi seasons and rhythms: Ramadan, Eid, National Day, Riyadh Season, summer, and the school calendar
• Excellent Arabic copy sense, ideally Saudi/Gulf dialect (not Egyptian dialect in customer-facing content)
• Awareness of local platforms and habits: delivery apps (HungerStation, Jahez, Keeta), Snapchat, TikTok, Instagram, and Google Maps reviews
• Understanding of cultural sensitivities and advertising rules in Saudi
• 4+ years in creative or brand roles, with at least 2 on restaurants or cafés
• Ability to deliver strong work on limited budgets
• Comfortable leading a small freelance team remotely

Nice to have:

• Has lived or worked in Riyadh or the Gulf
• Experience with multi-branch restaurant brands
• Experience running paid social campaigns