Associate, New Product Planning

Who We Are

Cross River builds the infrastructure behind the world’s most innovative financial products. Our technology and capital solutions power payments, cards, lending, and digital asset capabilities that move money safely, instantly, and inclusively — trusted by leading fintechs, enterprises, and disruptors across the globe.

Our mission is simple: to build the financial infrastructure that expands access and opportunity for all. Guided by a culture of collaboration, curiosity, and purpose, Cross River has been named one of American Banker’s Best Places to Work in Fintech year after year. Whether you’re designing code, solving regulatory puzzles, or developing strategy, you’ll join a team where innovation and integrity drive everything we do — and where your work helps shape the future of finance.

What We're Looking For

Every product we launch has to land somewhere in Finance — in the general ledger, in tax treatment, in liquidity forecasting, in reconciliation controls. This role makes sure that landing is planned in advance, not discovered after go-live.

As our New Product Planning Associate, you'll represent Finance from early product design through launch and stabilization. You'll scope and document downstream requirements, lead recurring integration calls with Product and Technology, and drive several workstreams to completion at once.

It's a highly visible seat. You'll build working relationships across Finance, Product, Technology, and Operations, and develop genuine end-to-end knowledge of how our products move money. It's a strong fit for someone organized, self-directed, and ready to own cross-functional execution without waiting to be told what's next.

Responsibilities:

Shape requirements early

Partner with Finance and Product to identify and document downstream Finance requirements before a product is built, not after

Own and continuously improve the new product checklist, and build detailed requirements documentation for each initiative

Assess Finance impact end to end

Represent Finance as new products are integrated into our systems and processes

Map how each product flows through accounting systems, general ledger mapping, tax treatment, liquidity, managerial accounting, and profitability reporting

Develop a clear view of flow of funds and the accounting entries generated at each stage of the product lifecycle

Flag reconciliation, monitoring, and control ownership early — before volume arrives

Drive integration to the finish line

Lead recurring integration calls, building working knowledge of product mechanics and data flows, and driving action items to resolution

Track open items, dependencies, and blockers, and escalate risks proactively

Own documentation, trackers, agendas, recaps, and leadership status reporting for cross-functional working groups

Identify inefficiencies and standardize the templates, workflows, and documentation practices the team runs on

Qualifications:

2+ years in product operations, project coordination, business analysis, accounting, or a similar cross-functional role

Bachelor's degree in Business, Finance, Accounting, Information Systems, or a related field — or equivalent practical experience

Working accounting literacy: comfort with debits and credits, GL structure, and how transactions become journal entries

Strong organizational and documentation skills, with a track record of managing multiple deadlines and stakeholders simultaneously

Clear written and verbal communication, including the ability to translate technical concepts for non-technical audiences

Demonstrated initiative — you move work forward independently and escalate at the right moment

Proficiency in Excel/Google Sheets, PowerPoint, and collaboration tools

Nice to Have:

Experience in financial services, banking, or fintech — especially payments, lending, or embedded finance

Familiarity with Jira and Confluence

Experience with Workday Financials or a comparable ERP, including implementation or integration work

Process and flow diagramming (Lucidchart, Visio), or basic SQL

#LI-AC1 #LI-Hybrid #LI-Onsite

Salary Range: $80,000.00 - $100,000.00 Cross River is an Equal Opportunity Employer. Cross River does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

By submitting your application, you give Cross River permission to email, call, or text you using the contact details provided. We will only contact you with job related information.