Commercial and Marketing Manager

Responsibilities:

Plan and execute campaigns and promotions across digital channels to build brand awareness, drive qualified traffic and leads, and support sales targets. Own the content calendar, create and publish engaging content, and grow Frati Furniture's presence across social platforms. Develop and drive strategies to acquire new customers and convert interest into sales; set and track commercial KPIs and targets. Manage and maintain the company website, including content updates, product presentation, site performance, and ensuring the site reflects current campaigns, pricing, and brand standards. Build brand partnerships and collaborations, and safeguard brand consistency across marketing materials, collateral, and all customer touchpoints. Contribute to excellent customer support from first enquiry to repeat purchase, in coordination with the wider Customer Service function. Monitor market trends and competitor activity, and relay customer feedback to Product & Merchandising and Operations to inform range and service improvements. Plan, allocate, and track the marketing budget to ensure efficient spend and measurable return on investment. Manage customer databases and email/CRM campaigns to nurture leads, retain customers, and drive repeat purchases. Coordinate with Product & Merchandising on new product launches, represent the brand at events or with media as needed, and track and report on overall marketing performance.

Requirements:

A degree in Marketing, Business, Communications, or a related field. 3-5 years of proven experience in a marketing or commercial role, ideally within retail, e-commerce, or an SME environment. Practical experience managing a website (content management systems, basic site updates and troubleshooting). Strong understanding of digital marketing channels, social media management, and campaign execution. Excellent communication, brand storytelling, and stakeholder management skills. Comfortable working in a lean, fast-moving team and wearing multiple hats as the business grows. Data-driven mindset, with the ability to use analytics and reporting to guide decisions.