Commercial Manager
About the company
CP Foods Singapore Pte Ltd is a leading player in the food and beverage industry, committed to delivering quality products and exceptional service to our customers. With a strong market presence across Singapore and the wider region, we pride ourselves on our innovation, reliability and customer-centric approach. Our company culture emphasises collaboration, excellence and continuous improvement, providing employees with the opportunity to grow their careers in a dynamic and supportive environment.
Your tasks
To drive profitable business growth by managing existing strategic Quick Service Restaurant (QSR) accounts, acquiring new QSR customers, and developing container-load trading business across a broad range of food products. The role focuses on expanding customer relationships, identifying new business opportunities, and delivering sustainable sales and gross profit growth.
1. Strategic QSR Account Management
- Manage and grow existing strategic QSR accounts, strengthening relationships with key decision-makers.
- Identify, approach, and acquire new QSR customers, restaurant chains, franchise operators, and foodservice groups.
- Develop a strong sales pipeline through prospecting, networking, customer visits, and market research.
3. Food Trading & Container-Load Business
- Develop container-load trading business across multiple food categories, including frozen, chilled, ambient, dry, and processed foods.
- Identify new products, suppliers, manufacturers, importers, distributors, and trading partners.
- Evaluate trading opportunities based on market demand, gross profit, logistics costs, and commercial risks.
- Build recurring full-container-load (FCL) business and expand the company's customer and supplier network.
Key Performance Indicators (KPIs)
- Sales revenue and gross profit achievement.
- Growth and retention of strategic QSR accounts.
- Acquisition of new QSR customers.
- Growth in container-load trading volume and profitability.
- Development of new food products, suppliers, and trading customers.
- Repeat business, customer satisfaction, and timely payment collection.
Expected Outcome Deliver sustainable and profitable growth by strengthening strategic QSR partnerships, acquiring new QSR customers, and expanding container-load food trading business across multiple food categories.
Requirements
Qualifications & Experience
- Relevant experience in food trading, food distribution, FMCG, foodservice, or B2B commercial sales.
- Proven ability in key account management, new business development, and commercial negotiations.
- Knowledge of food sourcing, international trade, container shipments, and import/export procedures is an advantage.
- Strong commercial judgement, communication, analytical, and relationship-management skills.
What we offer
We are committed to supporting the professional development and wellbeing of our team members. We offer a competitive salary package commensurate with experience, alongside benefits including healthcare coverage, and opportunities for career advancement. We foster a collaborative workplace culture that values initiative and rewards success. This role offers the potential for significant career growth within a rapidly expanding business,
How to apply
If you are an ambitious commercial professional seeking a challenging new opportunity with CP Foods Singapore Pte Ltd, we would welcome your application. Please submit your CV, a cover letter outlining your relevant experience, and any supporting materials that demonstrate your suitability for this role.