Paid Social Ads Manager - M/F

Courir is the #1 Sneaker retailer in France! And the favorite brand for Women. With more than 3600 employees and +330 stores across the world, Courir offers you a bold project: making Sneakers accessible to everyone. The Courir adventure? It is sharing an ambition, built on a positive mindset rich with 40 years of history; it is also revealing your talent and sharing your passion for Sneakers. More than just a trend, it is a true mindset that transcends styles and generations.

The Courir Group is looking for a Paid Social Ads Manager in CDI as soon as possible at its Paris Headquarters. Within the E-commerce Department, you will report to the Responsable Acquisition Traffic and actively contribute to the performance of Paid Media levers across all our markets. Both strategist and operational, you will drive omnichannel business performance, while challenging your partners and intervening directly on campaigns when necessary.

Your missions

Management of Social Media Ads

• Drive the partner agency on Meta Ads, Snapchat Ads and Pinterest Ads,
• Challenge their recommendations and drive a test & learn approach,
• Audit advertising accounts and propose optimizations,
• Analyze performance (including creative) and formulate recommendations,
• Ensure monitoring of budgets and profitability objectives,
• Directly manage TikTok Ads campaigns (creation, optimization, reporting).

Creation & creative performance

• Supervise the production of creative assets,
• Produce performance-oriented creative briefs,
• Utilize various formats: UGC, creators, branding, promotional,
• Ensure monitoring of trends and best practices by platform,
• Challenge internal and external creative teams.

Tracking & feeds

• Manage and optimize product feeds,
• Participate in the deployment of tracking (UTM, pixels, CAPI…) with technical teams.

Other Paid levers

• Drive retargeting campaigns (Criteo…),
• Manage audiences,
• Animate and challenge partners (affiliation, comparators…),
• Optimize global performance.

Analysis & strategy

• Follow acquisition KPIs (by country and channel),
• Identify growth opportunities,
• Produce reporting for teams and management,
• Recommend concrete action plans (ROI, conversion, volume),
• Contribute to the media budget and forecasting.

Cross-functional collaboration

• Support an apprentice within the Paid Media scope,
• Contribute to the SEA strategy (notably YouTube / DemandGen),
• Intervene as a Paid expert on cobranding projects.

You have a degree in higher education in digital marketing, e-commerce or business and have 3 to 5 years of experience in Social Ads, managing significant e-commerce budgets, You have developed your expertise in an agency or for an advertiser that has internalized its Paid Media campaigns, You master the main platforms Meta Ads, TikTok Ads, Snapchat Ads and Pinterest Ads, with a performance and ROI-oriented approach, You drive campaigns with a strong data culture, analyzing your results to quickly activate concrete growth levers, You have a good vision of other Paid levers (SEA, affiliation… ) and their complementarity in a global acquisition strategy, You combine creative sense and business requirements, understanding the impact of content on performance, You move easily in an international environment and work in English.

The recruitment process: 1) Interview with the RRH Siège 2) Assessfirst personality test 3) Interview with the Responsable Acquisition Traffic 4) Interview with the Directrice Ecommerce

Joining the Courir team means:

• Joining a fast-growing company in France and internationally
• Sharing a collective adventure focused on more responsible fashion (sneaker recycling, Octobre Rose operation,…)
• Being an actor in your career by benefiting from a dynamic HR policy (training, unlimited access to our e-learning platform, evolutions, mobility, cooptation.)

But it is also:

• A headquarters in Paris in the 11th arrondissement
• 2 days of teleworking per week (After validation of the trial period)

• 1 Employee Card offering -25% (From 1 month of seniority)
• 1 Swile Restaurant Voucher Card (From 3 months of seniority)

• 1 gift card of 120 euros to buy the pair you want (gift card given during the integration day)

Want to discover the behind-the-scenes and all the news of the Courir Group? Join us on @inside_courir We are, of course, committed to inclusion and disability. Each talent is thus recognized for its uniqueness and finds its place within our teams.