Senior Commercial/Brand Manager

COUPANG ASIA HOLDINGS PTE. LTD.Singaporemycareersfuturepublished 10/05/2026
Must-have:E-CommerceLead

Role Overview

We are seeking a commercially driven professional to lead our Commercial Planning function and identify opportunities to maximize business performance, profitability, and strategic partnerships across our key markets of Korea, Taiwan and Japan. This role will leverage data, market insights, and financial analysis to develop commercial strategies, business cases, and data-driven recommendations that drive sustainable growth. Working closely across stakeholders, you will shape commercial priorities, support strategic initiatives, and implement planning frameworks that improve business performance and resource allocation across Korea, Taiwan and Japan business operations. The ideal candidate combines strong analytical skills with deep commercial understanding of Korea, Taiwan and Japan's Retail/e-Commerce market and stakeholder management experience to deliver measurable business outcomes.

Job Description

  • Lead the commercial planning function by identifying commercial opportunities, quantifying value creation opportunities, and developing data-driven strategies and business cases to drive profitable growth and strengthen strategic partnerships.
  • Utilizing knowledge of Korea, Taiwan and Japan's Retail/e-Commerce industry - analyze business performance, profitability, market potential, and market dynamics to identify commercial improvement opportunities.
  • Develop data-driven commercial recommendations and prioritization frameworks to maximize business impact and resource allocation efficiency.
  • Create strategic playbooks, value propositions, and supporting analyses to enable effective commercial discussions.
  • Partner cross-functionally with Buying, Finance, SCM, and Product teams to align commercial plans across Korea, Taiwan and Japan.
  • Design and maintain commercial planning methodologies, performance metrics, and opportunity-sizing models to provide business clarity and guidance.
  • Evaluate business initiative outcomes and continuously refine commercial strategies based on performance insights and business result.

Job Requirements

  • Bachelor's degree in Business, Finance, Accounting, Economics, Supply Chain, or a related discipline.
  • 6-10 years of experience in Commercial Planning, Commercial Finance, Strategic Sourcing, Category Management, Business Planning, Consulting, or Revenue Management.
  • At least 5 years of experience in retail/e-commerce industry; especially for Korea, Taiwan and Japan
  • Proven experience developing commercial business cases, opportunity assessments, and profitability analyses.
  • Experience working with suppliers/vendors and supporting commercial negotiations preferably in Korea, Taiwan and/or Japan.
  • Korean language skills is preferred but not mandatory.