Client Servicing Senior Executive/Assistant Manager, Events Management

The Client Servicing Executive will play a criticalrole in post-sales client management, event coordination and on-the-groundexecution support , ensuring a seamless delivery of events from confirmationthrough to completion.

This role is primarily focused on after-sales servicing , acting as the key liaison between clients, internal and external operational teams to ensure all event requirements are executed accurately, efficiently and to a high standard.

The position is responsible for managing confirmed clients, coordinating event logistics, supporting on-site execution, and ensuring an exceptional end-to-end client experience throughout the event lifecycle.

The ideal candidate should possess strong communication, organisational and problem-solving skills, with the ability to thrive in a fast-paced hospitality and events environment while managing multiple stakeholders and tight timelines.

1. Client Servicing & Post-Sales Relationship Management

• Serve as the primary point of contact for clients after event confirmation and throughout the event delivery phase .
• Manage ongoing client communication via email, phone calls and in-person meetings.
• Confirm and finalise all event requirements based on signed proposals and agreements.
• Ensure all client expectations are clearly understood, documented and communicated to internal teams.
• Conduct pre-event briefings and alignment sessions with clients.
• Provide timely updates to clients on event progress, logistics and operational arrangements.
• Handle client queries, changes and last-minute requests in a professional and solution-oriented manner.
• Maintain strong relationships with clients, ensuring a high level of satisfaction before, during and after events.
• Conduct post-event follow-ups to gather feedback and support future engagement opportunities.

2. Event Planning & Operations Support

• Translate confirmed event requirements into detailed operational plans and event orders.
• Coordinate closely with internal departments (operations, F&B, technical, housekeeping, security, etc.) to ensure smooth execution.
• Prepare and distribute detailed event briefs, setup plans and run sheets.
• Liaise with external vendors, AV partners, decorators, caterers and service providers.
• Oversee venue setup, event execution and teardown processes.
• Support rehearsals, walkthroughs and pre-event site inspections.
• Manage on-site event coordination and provide real-time troubleshooting when required.
• Ensure all event timelines, schedules and deliverables are executed according to plan.
• Monitor event quality and ensure adherence to venue standards and client expectations.
• Support post-event reporting, documentation and internal debriefs.

3. Marketing Support

• Assist in creating and coordinating basic marketing materials (Event invitations, EDM, Social media content etc..)
• Coordinate with internal and external partners on marketing and promotional initiatives.
• Support the promotion of upcoming events, programmes and partnership activities.
• Assist in maintaining event photo libraries, testimonials and event showcases.
• Support cross-marketing opportunities withstrategic partners and sponsors.

4. Administrative Support

• Maintain accurate records of confirmed events, client requirements and operational details.
• Update CRM systems with event status, client communications and post-event outcomes.
• Prepare event documentation, including contracts, event orders, run sheets and correspondence.
• Track event timelines, approvals and internal coordination milestones.
• Assist in invoice tracking, purchase requests and vendor documentation.
• Support scheduling of meetings, site visits and internal coordination sessions.
• Prepare post-event summaries and basic reporting when required.

Key Competencies

• Strong client servicing and relationship management skills.
• Excellent communication and interpersonal abilities.
• Strong organisational and coordination skills.
• Ability to manage multiple events and stakeholders simultaneously.
• High attention to detail and operational accuracy.
• Strong problem-solving skills and ability to work under pressure.
• Team-oriented with the ability to collaborate across departments.
• Calm, proactive and solution-focused mindset during live events.

Preferred Experience

• Experience in hospitality, MICE, event management or client servicing roles.
• Strong understanding of event operations and on-site execution processes.
• Familiarity with venue management and vendor coordination.
• Basic knowledge of marketing and event promotion is an advantage.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience with CRM systems or event management tools is preferred.

Percentage Allocation of Responsibilities

• Client Servicing (Post-Sales & Relationship Management): 50%
• Event Planning & Operations Coordination: 30%
• Marketing & Event Support: 10%
• Administrative Support: 10%

Role Focus Summary

This role is primarily focused on after-sales client servicing and event execution , ensuring that all confirmed events are delivered smoothly, professionally and in alignment with client expectations.

The Client Servicing Executive acts as the bridge between sales and operations , ensuring that every event is successfully translated from concept to execution, while maintaining strong client relationships and delivering a premium event experience.