National Sales Manager

Accra, Ghana

What This Role Is About

Our client is looking for a National Sales Manager, based in Accra, to lead sales strategy and execution across Ghana and drive sustainable revenue, distribution, and market growth.

The role will oversee sales across multiple routes to market, with responsibility for channel development, partner management, and business growth across Consumer Electronics, Telco, Monobrand, and Independent Retail.

You will work closely with key partners and internal Sales, Marketing, Product, Procurement, Finance, and Logistics teams to strengthen distribution, improve product penetration, and deliver strong commercial performance across the Ghanaian market.

The Client’s Definition of the Ideal Fit

7+ years of sales experience within Consumer Electronics, Telco, FMCG, or a related industry Strong experience managing the Ghanaian market with proven national sales responsibility Proven track record managing distributors, authorised partners, and retail accounts Strong experience across multiple routes to market, including Consumer Electronics, Telco, Monobrand, and Independent Retail Experience developing sales strategies, expanding distribution, and driving market share growth Strong commercial experience covering pricing, promotions, trade marketing, and profitability Experience with product launches, go-to-market planning, and partner development Strong understanding of sales forecasting, inventory management, and performance reporting Excellent negotiation, stakeholder management, and partner relationship skills

This is an opportunity to take full ownership of national sales performance and play a key role in strengthening the company’s market presence across Ghana.

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