Digital Marketing Officer (M/F/D) 6-month Fixed-Term Contract
About the company
A flagship of German technology, Continental maintains a historical presence in France, driven by the expertise of nearly 1,500 employees. Our Sarreguemines site, established for over 60 years and ISCC Plus certified, is at the heart of cutting-edge production destined for the group's 2nd largest European market. Between local heritage and innovative technologies, we guarantee multi-award-winning tires for the replacement and original equipment markets, recognized for their quality and performance.
A major player in mobility, Continental demonstrates proven technological expertise in the most demanding environments. A major partner of the Tour de France and ally to champions like Tadej Pogačar, the brand transforms the Grande Boucle into a living laboratory for its bicycle, car, and motorcycle tires. From the roads of the Tour de France to running, Continental puts its passion for performance and safety at the service of all road users.
Your tasks
You will work on the management and optimization of two showcase websites and one e-commerce site (SEO/SEA, KPI monitoring) in close collaboration with the franchise team.
You will also work in collaboration with partner agencies on social media management (editorial planning, KPI monitoring, strategic thinking) in accordance with the strategy validated by management. You are the point of contact for network advisors and franchisees regarding digital support.
You will coordinate local presence via franchisees' Google Business profiles and participate in various projects surrounding the digital environment of the brands.
You will provide support to trade marketing during periods of high promotional activity.
In this context, your main missions will be:
- Definition of the social media strategy in collaboration with the partner agency and management
- Implementation of the social media strategy on the various networks managed by the brand (FB, IG, Linkedin)
- Definition, analysis of KPIs, and action plan
- Management of showcase and eCommerce websites (SEO and SEA) and KPI analysis
- Analysis of website KPIs and action plan (number of visitors, average basket, page views, etc.)
- In charge of managing the Presence Management of franchisees
- Management of Google Business Profile (GBP) pages
- Management of the Google Ratings & Reviews topic within the network
- Support in the deployment of promotional operations:
- Monitoring the operation during its course (in collaboration with the management agency): handling complaints (consumers, members/franchisees)
- Closing the operation (with the management agency, recharging members)
Requirements
Associate Degree (Bac +2) in Marketing or Business Minimum of 2 years of experience in a similar role
6 reasons to join us #1 Our employees, our leaders:* We are looking for employees who demonstrate creativity, who think outside the box, and who have the ambition to build the mobility of the future.
#2 Challenges: our leitmotif!* Our ambition: to create the technologies and solutions of tomorrow around the mobility of the future.
#3 Innovation at the heart of our priorities, at the heart of our DNA.*
#4 We combine work, pleasureand team spirit.* Here, work and pleasure are not incompatible!
What we offer
#5 Career potential and international potential, a factor of opportunity. You are joining a Group without borders where opportunities are multiple.
#6 We are flex, we promote a flexible and adaptable professional environment for the well-being of our employees.
How to apply
Ready to hit the road with Continental? Your first step: register your profile on our website.
Other
Continental promotes the integration of its employees, advocates for diversity, and supports them in their career evolution. All our positions are open to people with disabilities. </body>