Marketing Manager
Machine translation — original language: Spanish.Show original
At Consultores de Empresas, we are looking for a Marketing Manager to work for an important industrial company located in Rafaela - Santa Fe.
Main responsibilities:
- Analyze the market, consumption trends, and the positioning of the company's brands, identifying opportunities for growth and improvement.
- Design and implement branding strategies for the different brands and product lines, ensuring a differentiated value proposition in each market.
- Define and support positioning and pricing strategies, aligned with commercial objectives and the competitive context.
- Develop and strengthen commercial alliances with clients, distributors, and strategic partners, contributing to business expansion.
- Work together with the commercial and sales areas to drive actions that increase customer acquisition, loyalty, and closeness.
- Plan, coordinate, and participate in fairs, exhibitions, events, and industry activities, enhancing the visibility and positioning of the brands.
- Design communication, advertising, and promotion campaigns, selecting the most suitable channels to achieve the defined objectives.
- Coordinate the generation of content and communication materials for digital and traditional media, as well as institutional actions.
- Identify new opportunities for brand insertion and development in current and potential markets.
- Develop and monitor performance indicators for products, brands, and marketing actions, preparing reports for decision-making.
- Detect trends, innovations, and new consumption habits linked to the industry, providing proposals that contribute to the development and growth of the business.
What are we looking for?
- Professionals graduated in Marketing, Commercialization, or related fields. Postgraduate training will be valued.
- Minimum of 4 years of experience in similar positions.
- Knowledge of costs and market analysis.
- Advanced handling of IT tools, especially Microsoft Office and data analysis tools.
- Basic level of English.
Contracting conditions according to the position are offered, along with the possibility of developing yourself in a leading company in its sector and in constant growth.
Requirements
- Minimum education: University 3 years of experience
Keywords: residente, encargado, supervisor, subgerente, responsable, coordinador, gestor, capitan, mercadotecnia, marketing, mercadeo