Performance Coach & Trainer (Retail)

CONNECT CENTRE PTE. LTD.Singaporemycareersfuturepublished 09/03/2026
E-Commerce

Responsibilities:

  • Develop and deliver structure retail sales training and coaching programmes to address identified performance and service gaps.
  • Conduct group training, individual coaching, role-play exercises and refresher sessions on consultative selling, objection handling, upselling, customer experience and professional conduct.
  • Observe frontline retail employees during live customer interactions and provide timely, constructive and behaviour-based coaching and feedback.
  • Assess individual and team performance, identify development areas and recommend people appropriate training or coaching interventions.
  • Monitor employee progress following coaching interventions and establish appropriate improvement goals for employees requiring further development.
  • Analyse performance indicators, customer feedback, mystery shopper findings and other relevant data to identify trends and determine coaching priorities.
  • Monitor and reinforce established customer service, sales, grooming, workplace conduct and operational standards on the retail floor.
  • Maintaining accurate coaching records, employee scorecards and other relevant performance documentation.
  • Present performance findings, progress updates and coaching recommendations to relevant management and stakeholders.
  • Work closely with internal and external stakeholders to ensure training and coaching activities support operational and business requirements.
  • Perform any other ad-hoc duties as assigned.

Requirements:

  • Minimum GCE O Level qualification or equivalent
  • Minimum 3 years of hands-on retail sales experience, preferably within consumer electronics, IT products, home appliances or other related product-led retail environments
  • Minimum 2 years of experience in sales coaching, retail training, performance improvement or a similar capacity, preferably involving frontline retail employees
  • Strong facilitation, communication and interpersonal skills, with the ability to coach employees of varying experience levels, backgrounds and learning needs
  • Working knowledge of consumer electronics, IT products, home appliances, audio equipment, smart home devises or related product categories would be advantageous
  • Proficient in relevant computer applications (Microsoft Applications)
  • Able to fluently speak more than one language
  • Able to work both independently and collaboratively with others
  • Must be willing and able to work on weekends and/or outside standard office hours based on operational and training requirements

Other Information:

  • 1 year contract, renewable
  • Monthly salary range of $4,000 to $4,500
  • Working 44-hours per week spanning from Mondays to Sundays, on a monthly roster basis (to be discussed further during the interview)
  • Primary workplace is in 23 Ubi Road 4 #01-01 Singapore 408620