Commercial Manager (F&B / Retail)

The Commercial Manager is responsible for driving top-line growth by leading the marketing department and business development team. This role will oversee brand strategy, customer acquisition, sales initiatives, and new revenue opportunities. The ideal candidate will combine creative marketing flair with strategic commercial acumen and team leadership skills.

Marketing and Brand Development Lead the strategic development...

Minimum 7–10 years’ experience in a commercial or marketing leadership role, in F&B, retails, hospitality, or lifestyle brands. Proficient in English Candidates with strong AI adoption skills and proven ability to establish effective management systems, processes, and performance tracking frameworks are highly preferred. Proven success managing cross-functional teams and delivering revenue growth. Strong understanding of the Vietnamese consumer...