KOL & Influencer Marketing Manager - Remote
Must-have:E-CommerceSeniorLeadRemote
Location: Remote – Indonesia Industry: Beauty & Personal Care Overview: We are seeking a senior Lead Business Analyst to drive influencer and KOL marketing initiatives across Indonesia and Malaysia. This role will lead a small team, manage creator partnerships, and deliver impactful campaigns that strengthen brand presence and accelerate growth. Key Responsibilities:
- Develop and execute end to end influencer marketing campaigns for product launches and brand activations.
- Identify, recruit, and nurture relationships with dermatologists, beauty influencers, and content creators.
- Negotiate contracts, manage budgets, and ensure ROI through performance tracking (reach, engagement, conversions, EMV).
- Guide and mentor a team of 3–4 direct reports, fostering collaboration and execution excellence.
- Partner with marketing, sales, and e commerce teams to align strategies and deliver measurable business outcomes.
Qualifications:
- 5–10 years of experience in the Beauty & Personal Care industry.
- Strong background in KOL/Influencer Marketing with proven campaign success.
- Demonstrated team management experience.
- Bachelor’s degree required; MBA or advanced degree is a plus.
- Excellent stakeholder management, analytical, and communication skills.
- Passion for beauty, skincare, and digital trends.
Skills: Microsoft Excel, Microsoft Word, Customer Service, KOL Operation, Google Analytics, Microsoft Office, Image Editing, TikTok, Teamwork, Administration