Senior Marketing Specialist

Get to Know the Role

• This is a fixed-term contract, individual contributor (IC) role within the Marketing team, with no direct reports.- The primary focus is execution ownership and project management across two workstreams: driver marketing, and partnership marketing with external co-marketing partners. Day-to-day, you will coordinate multiple cross-functional stakeholders (Marketing, Operations, Business Development teams, and external partners), keep project timelines on track, and ensure deliverables land on time and to quality.

The Day-to-Day Activities 1/ Part 1: Driver Marketing

• Own end-to-end execution of driver-partner marketing campaigns across acquisition, engagement, and retention workstreams, covering 2W and 4W segments.
• Coordinate with internal teams (Operations, Operations, Creative, Media) to align on timelines, materials, and deliverables, keeping all parties moving and accountable throughout the project lifecycle.
• Execute segmented recruitment campaigns based on strategy briefs provided; manage delivery from kickoff through to post-campaign reporting.
• Manage production and deployment of driver-partner communications and content across channels, ensuring accuracy, relevance, and on-time delivery.
• Track campaign and funnel performance metrics; proactively flag gaps and propose mid-course adjustments to the team lead when performance deviates from plan.
• Manage project timelines, budgets, and stakeholder updates for driver marketing workstreams; escalate risks early and keep delivery on schedule.

2/ Part 2: Partnership Marketing

• Manage the end-to-end execution of co-marketing campaigns with external partners
• Coordinate partner-facing project management: track joint deliverables, manage timelines, follow up on partner commitments, and keep co-marketing activations on schedule.
• Support partnership scoping conversations by preparing briefing materials, tracking discussion outcomes, and following up on action items with both internal and external stakeholders.
• Execute joint go-to-market (GTM) campaigns from brief to activation: coordinate creative alignment, media planning inputs, channel execution, and performance reporting.
• Represent Grab in partner working sessions, co-marketing meetings, and joint business reviews; document outcomes and follow through on action items.

Benefits:

• Salary: 25.000.000 VND - 30.000.000 VND
• 100% salary during probation period
• Full social insurance coverage (based on full salary) from the first working month
• 24/7 accident insurance for additional protection
• Stable working environment with clear processes and well-structured operations

Working Hours: Monday to Friday: 9:00 AM – 6:00 PM Location: Mapletree Business Centre, 1060 Nguyen Van Linh, Tan Hung, HCMC