Booking KOL/KOC

1. Identify, source, evaluate, and develop high-quality KOL/KOC resources within Vietnam’s beauty and

skincare industry, including beauty reviewers, skincare educators, ingredient-focused creators, beauty niche influencers, and other relevant content creators. Build, maintain, and continuously update a well structured influencer database.

1. Independently manage the end-to-end collaboration process with KOLs/KOCs, including outreach,

partnership negotiation, contract execution, collaboration planning, content alignment, campaign monitoring, and performance evaluation, ensuring all deliverables align with brand positioning and marketing objectives.

1. Conduct in-depth research on Vietnam’s beauty and skincare market trends, consumer insights, and

preferences (e.g., ingredient-conscious consumers, skin-type-specific needs, emerging skincare trends and concepts). Develop targeted KOL/KOC collaboration strategies based on product selling points. Stay up to date with platform trends, demonstrate strong content sensitivity, and proactively propose content ideas and scripts to enhance brand awareness, engagement, and conversion performance.

1. Maintain and strengthen relationships with existing KOLs/KOCs by regularly communicating new

product launches and brand updates, identifying opportunities for repeat collaborations, long-term partnerships, and exclusive campaigns to increase influencer affinity, advocacy, and willingness to recommend the brand.

1. Monitor and analyze campaign performance metrics, including Reach, Engagement Rate, CPM, GMV,

ROI, and other relevant KPIs. Conduct post-campaign evaluations and optimize influencer selection criteria, content strategies, and future collaboration plans based on performance data and industry benchmarks.

1. Continuously monitor and analyze competitor activities within Vietnam’s beauty and skincare industry,

including influencer ecosystems, high-performing content, and effective marketing approaches, and provide actionable recommendations to improve brand promotion strategies.

1. Collaborate closely with Marketing, Product, and Operations teams to ensure efficient campaign

execution, effective content distribution, and seamless cross-functional coordination.

Skills: TikTok, KOL Operation, Teamwork