Marketing & Product Growth Manager

The Challenger:

• Are you confident in your market intuition, product understanding, and disruptive "Growth Hack" mindset? You have successfully launched a product and now crave a bigger, more groundbreaking playground?
• Are you burning with the desire to prove your capabilities, yet held back by outdated organizational structures?
• Have you had bold ideas and sharp, data-backed strategies, yet those remain stuck on paper? Have you felt frustrated seeing competitors succeed with such very moves you once proposed?
• We need a true warrior — someone ready to roll up their sleeves and jump into every front of Marketing and Growth. Someone who is constantly curious, stays updated with the latest trends, and pioneers new experiments. Someone with an "underdog" spirit, hungry to turn the tables and defeat the industry giants. Someone who, once a goal is set, is ready to dive in and create miracles.

About Dr.PONG & LIT JSC: Dr.Pong is a leading beauty brand from Thailand, dominating as the #1 top-seller on major E-commerce platforms like Shopee and TikTok. Beyond its digital success, the brand boasts a massive offline network with over 40 exclusive brand-owned stores and widespread distribution across top retail chains like Watsons and 7-Eleven. In Vietnam, the Dr.Pong brand is exclusively managed and developed by LIT Commercial Joint Stock Company.

Core Responsibilities:

• Strategic Planning: Develop comprehensive End-to-End Marketing plans with detailed execution steps and sharp Go-To-Market strategies.
• Execution Management: Collaborate closely with execution teams to optimize resources, ensure alignment, and guarantee timely delivery according to plan.
• Performance Optimization: Continuously track, measure data, and flexibly adjust strategies to maximize campaign effectiveness.
• Business Ownership: Take direct responsibility for revenue growth (Topline) and protecting profit margins (Bottomline) for the assigned product line, or directly lead the launch campaign of a new product line.

Requirements:

• At least 3 years experience as Marketing Manager, Assistant Marketing Manager, Category/Product Manager or equivalent title at fast growing or sizable beauty consumer product brands/ companies
• Excellent command of English for communication with regional stakeholders
• Bachelor’s degree in marketing, business administration, or relevant studies
• Industry in-depth Knowledge: Deep understanding of the beauty market, trends, and products (Skincare, Body care, Makeup, Haircare, Supplement).
• Hands-on Experience: Proven track record of building Marketing strategies & plan from A-Z (product, market, and competitor analysis, USP, GTM, …) and leading executions to delivery such plan. Having successfully led a product launch firsthand is a major advantage.
• Management Skills: Ability to allocate tasks, track progress, and measure the effectiveness of detailed execution tasks.
• Communication Skills: Excellent communication and briefing skills, capable of working cross-functionally with Design, Digital Advertising, Data, Finance, and Project Management teams.
• Hands-on Capability: Can directly participate in content creation or engaging with KOLs/KOCs to inspire and set a standard for execution teams.
• Disruptive Mindset: Possess a strong Growth Hack mindset and high creativity (proven by real projects/achievements).

Benefits:

• Attractive Remuneration: Highly competitive salary commensurate with your expertise, plus performance-based bonuses that reward your real impact.
• Strategic Exposure: Work directly side-by-side with the CEO and core founding team. Get updated and shared of the latest working strategies from regional key members. You will also be deeply involved in and learn from high-stakes projects that shape the company’s core strategy and future growth.
• Fast-track Career Growth based on performance: A clear, accelerated pathway to consolidate more product lines, and promote to higher seniority base on proven performance

Working Hours: Monday to Friday: 08:00 AM – 05:00 PM Saturday: 08:00 AM – 05:00 PM (Remote Working)

Work Location: 373–375 Nguyen Trong Tuyen Street, Tan Son Hoa Ward, Ho Chi Minh City, Vietnam.

Skills: B2B Marketing, TikTok, Affiliate Marketing, Performance Management, Marketing Communications, Social Media, Content Strategy, Google Analytics, Digital Marketing, Content Marketing, Google Ads