Brand Marketing

1. Brand Strategy & Planning

• Develop and execute annual brand plans aligned with business objectives.
• Build and refine brand positioning, communication direction, and key brand messages.
• Develop integrated marketing campaigns (IMC) across ATL, BTL, digital, social, and other relevant touchpoints.
• Translate consumer and market insights into actionable brand strategies and marketing initiatives.

1. Campaign & Content Execution

• Lead the execution of brand campaigns from planning to launch and post-campaign evaluation.
• Oversee social content, PR, KOL/KOC activities, promotional programs, and consumer activations.
• Develop and manage brand touchpoints such as in-store activities, pop-ups, events, e-commerce, and digital platforms.
• Work closely with internal teams and external agencies to ensure campaigns are delivered on-brand, on-time, and within budget.

1. Cross-functional Collaboration

• Work closely with Sales, Trade Marketing, Finance, E-commerce, and other internal teams to align brand initiatives with business priorities.
• Coordinate with external agencies, creative partners, production teams, and other vendors.
• Ensure consistent brand communication across different channels and consumer touchpoints.

1. Performance & Business Management

• Monitor campaign and brand performance, identify key learnings, and recommend optimization opportunities.
• Support budget planning and tracking for brand marketing activities.
• Understand and work with basic P&L principles, connecting marketing investment with business outcomes.

What We’re Looking For Experience & Knowledge

• Experience in Brand Marketing, Marketing, or a related role, preferably within FMCG, consumer goods, retail, or e-commerce.
• Strong understanding of market research, consumer insights, brand positioning, and campaign planning.
• Good understanding of product portfolio management and how products translate into consumer-facing marketing.
• Basic knowledge of P&L, marketing budgets, and business performance.

Skills

• Strong project management skills with the ability to manage multiple projects and stakeholders simultaneously.
• Strong communication, presentation, and negotiation skills.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Strong strategic thinking combined with a hands-on, execution-oriented mindset.
• Data-driven and consumer-centric, with the ability to turn insights into clear marketing actions.
• Good command of Vietnamese and English in communication and presentation.

Benefits

• Comprehensive participation in social, unemployment, and health insurance in accordance with company regulations and legal requirements
• Lunch and parking allowances.
• Extensive health insurance coverage.
• Opportunity to thrive in a dynamic, supportive, and professional environment.
• Ongoing training and development opportunities.

Application Process Working Hours:

• Monday to Friday, 9:00 AM to 6:00 PM

We look forward to welcoming you to our team!

Skills: Brand Copywriting, Customer Service, Microsoft Word, Brand Public Relations, Brand Management, Brand Planning, Microsoft Office, Brand Activities, Teamwork, Brand Design