Head of Online Sales, Growth & Marketing
- Online Sales Strategy & Revenue Growth
Develop and execute the company's online sales strategy to achieve sustainable revenue growth.
Drive profitable online growth by balancing revenue, marketing investment, operational costs, and gross margin.
Own monthly, quarterly, and annual online sales targets.
Build promotional calendars aligned with seasonal campaigns including Ramadan, Eid, Summer, Winter, White Friday, and Back-to-School.
Increase Average Order Value (AOV), Conversion Rate (CR), and Customer Lifetime Value (CLV).
Monitor sales performance and recommend commercial actions to maximize revenue.
- Digital Marketing & Customer Acquisition
Lead all digital marketing activities across Meta, Google, TikTok, Snapchat, and other digital channels.
Manage performance marketing budgets and optimize Return on Ad Spend (ROAS).
Monitor and improve Customer Acquisition Cost (CAC).
Develop customer acquisition, retention, and reactivation strategies.
Work closely with internal teams and external agencies to maximize campaign performance.
- CRM & Customer Retention
Develop and manage customer lifecycle marketing strategies.
Build automated Email, SMS, and WhatsApp customer journeys.
Improve repeat purchase rates and customer retention.
Manage loyalty and customer engagement initiatives.
Utilize customer segmentation to deliver personalized marketing campaigns.
- Website Performance & Conversion Optimization
Own website performance and customer experience.
Improve website conversion rate through continuous optimization (CRO).
Monitor customer behavior including: Bounce Rate
Cart Abandonment
Checkout Drop-Off
Optimize website navigation, search functionality, product pages, and checkout process.
Ensure an excellent shopping experience across desktop and mobile platforms.
- Online Merchandising
Manage online product assortment and digital merchandising.
Ensure accurate product information, pricing, and imagery.
Coordinate product launches and promotional campaigns.
Collaborate with Buying and Merchandising teams to maximize online sales performance.
- E-Commerce Operations
Coordinate with Supply Chain, Warehouse, Customer Service, Logistics, and IT teams to ensure efficient order fulfillment.
Monitor order processing, shipping performance, returns, and customer satisfaction.
Improve delivery speed while reducing cancellations and operational issues.
Ensure payment gateways and online systems operate efficiently.
- Analytics & Business Performance
Monitor and analyze key business metrics including: Online Revenue
Gross Merchandise Value (GMV)
Conversion Rate (CR)
Return on Ad Spend (ROAS)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Average Order Value (AOV)
Website Traffic
Prepare regular business reports with actionable insights and recommendations.
Bachelor's degree in Business Administration, Marketing, E-Commerce, or related field.
8–15 years of experience in E-Commerce, Digital Growth, or Online Sales.
Minimum 3 years in a leadership role.
Experience in Fashion Retail, Apparel, Lifestyle, Beauty, or FMCG is highly preferred.