Senior Marketing Social Media Specialist

Your tasks

Develop and implement marketing strategies that support business growth and increase sales. Manage and grow the company’s social media platforms. Develop creative content, campaigns, and marketing ideas. Plan, launch, manage, and optimize media buying campaigns. Generate qualified leads and continuously improve lead quality. Analyze customer behavior, market trends, and competitors to identify new business opportunities. Develop new marketing initiatives to increase brand awareness, customer acquisition, and sales. Work closely with the sales team to improve lead conversion and identify customer needs. Track marketing performance and use data to improve campaigns and results. Identify new channels, platforms, and opportunities that can help the company reach more potential customers. Continuously propose and implement ideas that can improve the company’s marketing, customer reach, and overall business performance.

Requirements

• 3–5+ years of experience in digital marketing, social media, media buying, or a similar role.
• Proven experience in lead generation and performance marketing.
• Strong hands-on experience with Meta Ads / Business Manager.
• Strong content creation and copywriting skills.
• Good knowledge of Photoshop, Illustrator, Canva, or similar design tools.
• Strong analytical and strategic thinking skills.
• Ability to understand business objectives and translate them into effective marketing actions.
• Strong communication and problem-solving skills.
• Results-oriented mindset with a clear focus on generating leads, improving conversion, and supporting sales growth.