Digital Media Specialist

Your tasks

Serves as a Region Digital Media Specialist supporting Fleet and Family Readiness (FFR) Programs (N9), including Family Readiness (N91), Fleet Readiness (N92), Housing (N93), and Support Services (N94). Incumbent manages the region N9 online and digital footprint, executes digital and email promotional campaigns, and conducts market and product research to identify the best ways to reach FFR customers through digital outlets. Also serves as the Region Commercial Sponsorship Coordinator.

Ensures the consistency and accuracy of N9 Website content, supports region and installation N9 marketing staff/content contributors, and identifies digital media solutions, which will enhance N9 region/installation marketing ability to effectively support the Fleet, Fighter and Family. Plans, develops, and executes all social media, web and mobile aspects of N9 programs' strategic marketing campaigns including establishing and maintaining effective relationships with installation program directors and key staff (internal and external audiences) with an overall goal of increasing region-wide awareness of FFR programs through Web-based mobile and digital communications and emerging technology, either individually or in cooperation with installation program directors. Develops recommendations for improving the marketing strategy based on analysis of feedback from affected or interested audiences; and communicating with field FFR professionals. Develops and manages digital content and media deliverables by way of linear and non-linear web-based applications (e.g. content management systems (CMS), databases, social and interactive multimedia, etc.). Includes the proper integration of coding, graphics, editing, aesthetics, visual congruity, confidentiality, and controlled content. Maintains current Web/Mobile system information through online and offline digital application systems; coordinates with development contractor on content and digital application updates, and mobile applications and updates; and provides suggestions for implementation of new methods, strategies and ways of communicating with FFR customers. Conducts studies to determine end-user and hardware/software requirements, and to recommend courses of action to achieve product/service desired output in support of the management of digital content. Coordinates with Navy News Service, Defense Media Activity, and Navy Chief of Information on the development of digital media communications plan elements. Ensures N9 success stories are communicated to Navy leadership, as well as internal and external media. Coordinates with the CNRJ Public Affairs Officer (PAO) to identify, develop and facilitate relationships between. Works with PAO to engage CNIC, region and installation PAOs in promoting CNRJ N9 programs. Ensures FFR brand and messaging standards are maintained on all digital media solutions. Provides technical content support, training and service to region and installation N9 program directors, marketing staff and content contributors. Provides expert support on matters relating to web communications to increase awareness, interest and desire that will guide FFR leadership in influencing action, conviction and commitment from its customers. Uses a variety of digital marketing techniques to share information about N9 programs with emerging customers, including social media platforms, mobile instant messaging, wireless text messaging, electronic newsletters, digital advertisements, podcasts, and other interactive technologies. Maintains and enhances N9 programs' websites presence, in compliance with DoD and Department of the Navy (DON) policies. Performs regularly scheduled digital media, social media and site audits to find, diagnose and report or repair website issues, including broken links (both internal and external), typographical errors, and formatting inconsistencies. Builds relationships with headquarters and installation marketing directors for their assistance in disseminating digital marketing tools. Regulates and manages access rights of HQ and/or field staff users accessing the content management systems. Updates and maintains websites/mobile solutions and assists with data validation and data entry as required. Presents ideas orally and in written materials in new ways that will increase understanding among publics with varying levels of comprehension of N9 programs. Identifies analytics and user experience measurement mechanisms and metrics, and creates methods of reporting and tracking in order to analyze the effectiveness of N9 digital marketing efforts. Prepares and presents reports as required. Serves as the Region Sponsorship Coordinator. Conducts research and makes recommendations based on findings to the Branch Head related to digital media communications and software.

Requirements

Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs. A qualified candidate possesses the following: Knowledge of the mission, goals, and principles associated with the management of the N9 programs, as well as strong marketing connections, resourceful networking and information-gathering skills. Knowledge of established DoD, DON, and CNIC policies, procedures and instructions that impact N9 programs' mission. Knowledge of DoD, DON and CNIC-mandated communication requirements, including media relations, internal media, social media, website policies, and community relations. Knowledge of digital marketing principles and awareness of the latest trends in customer outreach. Knowledge of website/mobile solutions best practices and emerging trends/technologies. Knowledge of effective strategic communications principles and practices. Knowledge of software programs and content management systems. Knowledge of website and mobile coding. Knowledge of grammar and media style guide requirements. Knowledge of desktop publishing, content management systems, graphic design, digital photography, and video software programs, and other software programs, in order to be able to prepare or coordinate the production of marketing products, including print and audiovisual products, social media tools and websites, and other promotional products such as advertisements and exhibits. Skill in developing and implementing marketing strategies and campaigns to increase awareness and acceptance of N9 programs and services. Skill in web writing and editing. Skill in troubleshooting potential issues with FFR digital platforms. Skill in analytical and creative ability, resourcefulness and initiative to accomplish a broad spectrum of tasks on an independent basis. Skill in establishing and maintaining effective and cooperative working relationships with representatives of community organizations and community leaders, some of whom may have indifferent or opposing points of view and conflicting interests. Ability to produce written materials that convey complex and sensitive information. Ability to work effectively and harmoniously with high-level officials in military, other government and civilian organizations. Ability to communicate effectively both orally and in writing.

This position does not have an education qualification requirement.