Data Scientist MMM - Freelance - Freelance (M/F)

Daily rate (TJM): 650-800€/day

CONTEXT

Mission for a major player in the Retail/Luxury sector based in Paris, with an initial duration of 3 months, renewable. The position is to be filled as soon as possible with a daily rate between 650 and 800 €. Remote work possible 2 days per week.

MISSIONS

• Expertise in tracking, reunification, and MMM (Marketing Mix Modeling) modeling
• Design of an end-to-end MMM model to determine the ROI per segment of new customer recruitment campaigns
• Omnichannel analysis and impact of micro-conversions
• Interaction with directors, ability to present and popularize results

TOOLS & ENVIRONMENT

• Dataiku
• SQL
• Python
• Big Query
• English

1. Expertise in tracking, reunification, and MMM modeling
2. Deep knowledge of omnichannel and the impact of micro-conversions
3. Ability to design an end-to-end MMM model
4. Experience with Dataiku, SQL, Python, and Big Query tools
5. Skills in media, CRM, and marketing mix modeling (MMM)
6. Ability to interact with directors and to present as well as popularize results