General Manager, Philippines

About the company

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Your tasks

Country Leadership & Strategy

• Own the Philippines business plan and P&L, setting targets and delivering revenue, growth, and profitability goals across consumer, merchant, and institutional segments.
• Lead and develop the local leadership team and the Philippines organization, building a high-performance, compliance-first culture.
• Work with Group leadership, Product, and Engineering to shape the product roadmap around local market needs, regulatory developments, and competitive moves.
• Assess and develop new product and partnership opportunities that deliver significant, long-term revenue potential.

Regulatory & Government Relations

• Act as the primary point of contact with the BSP and the SEC, managing all regulatory interactions, inquiries, examinations, and compliance-related engagements.
• Serve as the main window for all Government Relations (GR) matters, overseeing and resolving GR-related cases across relevant agencies such as the AMLC, the National Privacy Commission, and the BIR.
• Build and maintain strong relationships with senior officials, policymakers, and industry bodies, and represent Coins.ph in consultations on emerging digital asset and payments regulation.
• Partner closely with the Chief Compliance Officer, Legal, and Risk to ensure the business operates within regulatory requirements and licensing conditions at all times.

Partnerships & Business Development

• Build and grow strategic relationships with banks, digital banks, fintechs, payment providers, and institutional clients to expand Coins.ph's reach and product offering.
• Develop and execute a go-to-market strategy for institutional and B2B clients in line with business plan targets, increasing wallet share and client satisfaction for existing relationships.
• Represent the interests of clients and partners within the broader Coins and AsiaNext ecosystem.

Brand & Market Presence

• Act as the public face of Coins.ph in the Philippines, speaking at industry events, media engagements, and community activities to strengthen the company's presence and credibility.
• Brainstorm and champion new, creative growth strategies that deepen trust and adoption among Filipino users.
• The role involves travel for regulator and stakeholder meetings, regional roadshows, and Group alignment sessions.

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Requirements

• More than 12 years of experience in financial services, with at least 5 years in a senior leadership role carrying P&L or business-unit accountability.
• Background in a digital bank, fintech, e-money or payments company, or a BSP-regulated financial institution; experience in a high-growth, entrepreneurial environment is strongly preferred.
• Demonstrated track record of managing regulator relationships, ideally including direct engagement with the BSP, the SEC, or the AMLC.
• Established relationships with government, regulators, industry associations, and senior decision-makers in the Philippines' financial sector.
• Experience in institutional sales, business development, or partnerships with banks and financial institutions.

Knowledge

• Strong understanding of the Philippine regulatory landscape for banks, e-money issuers, and virtual asset service providers, including BSP and AMLA requirements.
• Understanding of crypto-currencies, digital exchanges, blockchain, and digital assets; deep crypto expertise is an advantage but not required.
• Broad understanding of payments, digital banking, and retail and institutional financial products.

Skills & Attributes

• Proven ability to lead, inspire, and develop teams across multiple functions.
• Excellent communication and stakeholder management skills, with the credibility to represent the company with regulators, government, and the media.
• Ability to craft a clear narrative around a broad portfolio of solutions to meet customer and partner objectives.
• Hands-on, self-starter mentality with a hunter mindset, comfortable operating with autonomy and building from the ground up.
• Sound judgment, integrity, and a strong ethical compass in a regulated environment.

What we offer

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.