Developer - Salesforce Marketing Cloud

Key Responsibilities

• Develop customer journeys, marketing automations, audience segmentation, and personalized communications using AMPscript, SSJS, SQL, HTML, CSS, and JavaScript.
• Hands-on experience or exposure to Marketing Cloud Next, including campaign creation, audience activation, content personalization, marketing orchestration, and Data Cloud-driven customer engagement.
• Implement real-time web personalization and recommendation use cases, including product/content recommendations, contextual experiences, cross-sell, upsell, and next-best-experience scenarios.
• Configure and manage identity, customer profiles, behavioral data, catalogs, segmentation, and audience activation across Marketing Cloud and Marketing Cloud Personalization.
• Develop integrations using REST/SOAP APIs, JavaScript, JSON, SFTP, Marketing Cloud Connect, Salesforce CRM, and enterprise data sources.
• Participate in end-to-end delivery covering technical design, development, unit testing, code reviews, deployment, debugging, production support, and performance optimization.
• Strong troubleshooting and development skills across journeys, automations, personalization, Web SDK, APIs, data processing, integrations, and campaign execution;

Requirements & Skill Sets

• Minimum 4 years experience in Digital Marketing.
• Hands-on experience in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Data Extensions, and campaign execution.
• Hands-on experience with Marketing Cloud Personalization, including Web SDK/Sitemap, page types, content zones, events, user attributes, behavioral tracking, segments, and campaigns.
• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
• Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.
• Understanding of Email regulatory compliance, and deliverability elements.
• Sound knowledge of marketing domain processes.
• Good understanding of Salesforce Data Cloud, including Unified Profiles, Identity Resolution, segmentation, Calculated Insights, and activation into Marketing Cloud / MC Next for personalized engagement.
• Agile methodologies
• HubSpot Integration
• SFMC Certified