Regional Marketing Manager

Role Purpose:

Owns local execution — turning global strategy into locally relevant activity across all five pillars (product, brand & promotion, customer experience, digital and pricing excellence), in close collaboration with the central marketing team and within its standard guidelines.

Principal Accountabilities and Key Activities:

• Localise global assets: adapt global campaigns, tools and creatives to...

Essential:

• 8+ years of marketing execution / field-marketing experience in the relevant region.
• Degree in Marketing, Business or related field.
• Ability to localise and activate global campaigns and tools across all five pillars.
• Strong stakeholder management with commercial teams.
• Vietnamese and English fluency.

Desirable:

• B2B / industrial or apparel-sector experience.
• Event and trade-show management experience.
• Exposure to digital marketing and pricing tools.