E-commerce Growth & Operations Specialist — Shopify

Company:** MUSKLE

Location:** Kenya (remote, with opportunities for in-person meetings)

Markets:** Belgium & Netherlands

Website:** https://muskle.com

About MUSKLE

MUSKLE is a European sports nutrition and supplements business with an established Shopify store, physical retail locations, educational product content, loyalty rewards, trainer partnerships, and dedicated product campaigns.

We have built an extensive e-commerce platform and are looking for a motivated specialist to help us improve its performance and grow online sales.

Your responsibilities

• Manage and continuously improve our Shopify store.

• Analyse website traffic, conversion rates, customer behaviour and sales.

• Support Google Ads and TikTok advertising campaigns.

• Improve landing pages, product pages and customer journeys.

• Work with Google Analytics 4, Search Console and conversion tracking.

• Coordinate SEO, email marketing and customer retention initiatives.

• Use AI tools to speed up research, content production and technical workflows.

• Help test website changes and coordinate with technical developers.

• Prepare clear weekly performance reports with actionable recommendations.

Requirements

• At least 3 years of relevant e-commerce or digital marketing experience.

• Practical experience with Shopify.

• Strong knowledge of conversion optimization and performance marketing.

• Experience with GA4, Google Ads and/or TikTok Ads.

• Understanding of SEO and email marketing.

• Basic HTML/CSS knowledge is an advantage.

• Familiarity with ChatGPT, Cursor or similar AI tools is an advantage.

• Excellent English communication.

• Independent problem-solving skills and attention to detail.

What we offer

• Long-term collaboration with a growing European business.

• Direct contact with the business owner.

• Remote working opportunities in Kenya.

• Real responsibility for measurable improvements.

• An initial paid practical assignment and an agreed trial period.

• Compensation based on experience and demonstrated skills.

How to apply

Please send:

1. Your CV or LinkedIn profile.

1. Two Shopify stores you have worked on, explaining your exact contribution.

1. One example of improving online sales or conversion rates, supported by results where possible.

1. Your expected monthly compensation and availability.

We are looking for someone who can think, analyse and improve — not simply follow instructions.