Creative specialist
Your tasks
- Develop creative ideas and concepts for social media and marketing campaigns.
- Create clear and strategic creative briefs / ads for designers, video editors, and content creators.
- Understand the objective of each content piece, whether for awareness, engagement, consideration, or selling/conversion.
- Define creative angles, key messages, tone of voice, and storytelling based on campaign objectives.
- Conduct research on trends, audience behavior, competitors, and relevant content references.
- Collaborate with the Social Media Specialist to ensure creative concepts align with the overall strategy and target audience.
- Provide creative direction and review content before publication.
- Develop relevant and engaging content concepts aligned with the brand identity and each platform.
Requirements
- Experience in Creative, Content, Social Media, or Digital Marketing.
- Strong creative concepting and creative briefing and ads skills.
- Good understanding of content objectives, including awareness, engagement, and selling.
- Strong sense of visual direction, copywriting, storytelling, and digital content trends.
- Agency experience is a plus.
- Creative, communicative, and able to translate business objectives into engaging content ideas.
Skills:
- Creative Design
- Analytical Skills
- Canva Design
- Creative Writing
- Microsoft Office
- TikTok Ads
- Social Media
- Teamwork