Digital Marketing Executive
Your tasks
1. Marketing Strategy & Digital Growth
- Develop and execute comprehensive marketing plans to strengthen a Student Care Organisation's brand presence and drive enrolment growth.
- Manage digital marketing initiatives across platforms such as Google, Facebook, Instagram, TikTok, YouTube, and emerging channels.
- Plan, coordinate, and optimise marketing funnels, including website landing pages, email campaigns, content marketing, and retargeting activities.
- Oversee paid advertising campaigns and collaborate with external partners or agencies to maximise marketing effectiveness.
- Ensure all marketing communications are aligned with the organisation's branding and positioning
- Work closely with website developers and SEO specialists to improve online visibility, user experience, ant conversion performance.
2. Content Development & Community Engagement
- Create and manage compelling content across social media platforms to engage parents, students, and the wider community.
- Coordinate with designers, photographers, and videographers to develop high-quality marketing materials
- Prepare marketing collateral, articles, newsletters, and promotional content that support organisational objectives.
- Assist in the production and editing of videos for social media, campaigns, events, and promotional purposes
- Monitor social media engagement and respond appropriately to audience interactions
3. Campaign Execution & Partnership Coordination
- Support the planning and execution of promotional campaigns, outreach activities, and brand-building initiatives.
- Liaise with internal stakeholders and external vendors to ensure projects are delivered on schedule and within budget.
- Identify opportunities for partnerships, collaborations, and community engagement activities that enhance brand awareness.
- Assist in organising marketing events, roadshows, open houses, and other recruitment-related activities.
4. Marketing Analytics & Performance Tracking
- Monitor campaign performance through relevant tracking tools and reporting platforms.
Evaluate key marketing metrics, including lead generation, engagement, conversions, and return on investment.
- Prepare regular performance reports and provide recommendations for continuous improvement.
Utilise data-driven insights to optimise future marketing initiatives and resource allocation.
5. General & Administrative Support
- Provide marketing support for new launches and expansion projects.
Assist in public relations activities, media engagement, and brand-building opportunities.
Support the management of marketing databases, promotional materials, and organisational branding assets.
- Undertake other marketing-related duties and projects as assigned by management.